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Marketing Data Analyst

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Tabby

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need 3+ years in data/marketing analysis, SQL, Tableau, digital marketing tools, mobile attribution, SKAdNetwork, and privacy frameworks. Python and A/B testing experience are a plus.
  • You will analyze marketing data, conduct A/B tests, develop metrics, create visual reports, and assist in data structure planning to support marketing teams and improve performance.

Requirements

  • 3+ years of experience as a data/marketing analyst.
  • Proficiency in SQL and relational databases.
  • Proficiency in data visualization tools, particularly Tableau.
  • Proficiency in digital marketing platforms from Meta and Google.
  • Strong understanding of mobile attribution and MMPs (AppsFlyer, Adjust, etc.), including event tracking, postbacks, and troubleshooting.
  • Experience working with SKAdNetwork (SKAN) data — extracting, decoding, and analyzing postbacks to optimize iOS campaigns.
  • Knowledge of privacy-first attribution frameworks like Apple's ATT, Meta's AEM, and Google's Privacy Sandbox.
  • Experience with marketing attribution platforms is a plus.
  • Knowledge of Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus.
  • Experience in designing and conducting A/B tests is a plus.
  • Strong quantitative skills and a structured approach to problem-solving. Ability to analyze issues, identify root causes, and recommend solutions.
  • Fluency in English.

Responsibilities

  • Provide analytical support to the Marketing and Product Marketing teams across all facets of their work, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels.
  • Generate hypotheses, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights.
  • Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization.
  • Develop data visualizations and reports that are informative and easily understood by business and product teams.
  • Assist in the planning of necessary data structures.

FAQs

Do we support remote work?

Yes, we offer remote work from anywhere in the world.

What is the job title for this position?

The job title is Marketing Data Analyst.

Where is the job located?

The position is remote but we also have a location option in Berlin.

How many years of experience are required for the Marketing Data Analyst position?

A minimum of 3 years of experience as a data/marketing analyst is required.

What tools should candidates be proficient in for this role?

Candidates should be proficient in SQL, Tableau, and digital marketing platforms from Meta and Google.

Is experience with mobile attribution and MMPs required?

Yes, a strong understanding of mobile attribution and MMPs, including event tracking and troubleshooting, is required.

Are there any specific platforms or tools related to marketing attribution that candidates should be familiar with?

Yes, familiarity with marketing attribution platforms and knowledge of Apple's ATT, Meta's AEM, and Google's Privacy Sandbox is a plus.

Is fluency in any particular language required for this role?

Yes, fluency in English is required.

What kind of benefits does Tabby offer?

Tabby offers flexible working hours, a supportive work environment, employee stock options, and health insurance.

Are there opportunities for relocation assistance?

Yes, we offer a relocation plan and financial assistance for opening a legal entity and a bank account in selected countries.

Can dependents be included in the relocation process?

Yes, we provide assistance for family relocation, including dependents.

What is the approach of Tabby towards workplace inclusivity?

Tabby is passionate about creating an inclusive, high-performing workplace that supports individuals from all backgrounds to thrive and achieve their goals.

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Tabby

On a mission to create financial freedom. No interest. No fees. Shariah-Compliant.

Finance
Industry
501-1000
Employees
2019
Founded Year

Mission & Purpose

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. +10 million users choose Tabby to stay in control of their spending and make the most out of their money. Over 30,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and noon use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE and Kuwait, and is valued at $660 million in its latest round of funding from Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures, and Endeavor Catalyst.