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Marketing Data Analyst

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Tabby

2mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need 3+ years in data/marketing analysis, SQL, Tableau, digital marketing platforms, mobile attribution, SKAdNetwork experience, privacy frameworks knowledge, plus proficiency in Python and A/B testing.
  • You will analyze marketing data, conduct A/B tests, generate insights, track performance metrics, create visual reports, and assist in data structure planning for informed decision-making.

Requirements

  • 3+ years of experience as a data/marketing analyst.
  • Proficiency in SQL and relational databases.
  • Proficiency in data visualization tools, particularly Tableau.
  • Proficiency in digital marketing platforms from Meta and Google.
  • Strong understanding of mobile attribution and MMPs (AppsFlyer, Adjust, etc.), including event tracking, postbacks, and troubleshooting.
  • Experience working with SKAdNetwork (SKAN) data — extracting, decoding, and analyzing postbacks to optimize iOS campaigns.
  • Knowledge of privacy-first attribution frameworks like Apple’s ATT, Meta's AEM, and Google’s Privacy Sandbox.
  • Experience with marketing attribution platforms is a plus.
  • Knowledge of Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus.
  • Experience in designing and conducting A/B tests is a plus.
  • Strong quantitative skills and a structured approach to problem-solving. Ability to analyze issues, identify root causes, and recommend solutions.
  • Fluency in English.

Responsibilities

  • Provide analytical support to the Marketing and Product Marketing teams across all facets of their work, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels.
  • Generate hypotheses, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights.
  • Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization.
  • Develop data visualizations and reports that are informative and easily understood by business and product teams.
  • Assist in the planning of necessary data structures.

FAQs

What is the employment type for the Marketing Data Analyst position?

The employment type for the Marketing Data Analyst position is Full Time.

Where is the location for this role?

The position is available for remote work or based in Berlin.

What will be my main responsibilities as a Marketing Data Analyst?

You will provide analytical support to the Marketing and Product Marketing teams, evaluate customer acquisition costs, forecast customer spending, conduct research and A/B tests, monitor performance marketing metrics, develop data visualizations, and assist in planning data structures.

What qualifications are required to apply for this position?

You need 3+ years of experience as a data/marketing analyst, proficiency in SQL and relational databases, experience with data visualization tools like Tableau, knowledge of digital marketing platforms from Meta and Google, and a strong understanding of mobile attribution and MMPs.

Is experience with SKAdNetwork data necessary for this position?

Yes, experience with SKAdNetwork (SKAN) data, including extracting, decoding, and analyzing postbacks, is required to optimize iOS campaigns.

What programming languages or tools should I be familiar with for this job?

Proficiency in SQL, familiarity with data visualization tools like Tableau, and knowledge of Python (e.g., Pandas, Numpy) are preferred. Experience with marketing attribution platforms is also a plus.

Does Tabby offer any benefits to employees?

Yes, Tabby offers flexible working hours, autonomy and responsibility from day one, participation in the employee stock options program, and health insurance.

How does the relocation process work for remote employees?

Tabby offers remote work from anywhere in the world and can establish an individual relocation plan. Employees can choose a country for registration and Tabby will assist in opening a legal entity and bank account.

Are family members allowed for relocation?

Yes, Tabby can assist with family relocation (dependents) as part of the relocation process.

What are the tax compensation benefits offered by Tabby?

In Armenia and Georgia, taxes are compensated by Tabby, while in other countries, there is partial compensation of taxes.

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Tabby

On a mission to create financial freedom. No interest. No fees. Shariah-Compliant.

Finance
Industry
501-1000
Employees
2019
Founded Year

Mission & Purpose

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. +10 million users choose Tabby to stay in control of their spending and make the most out of their money. Over 30,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and noon use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE and Kuwait, and is valued at $660 million in its latest round of funding from Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures, and Endeavor Catalyst.