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Marketing Data & Analytics Specialist

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Unilever

1mo ago

  • Job
    Full-time
    Junior Level
  • Data
    Research & Development
  • Toronto

AI generated summary

  • You need 2+ years in AI model development (NLP, LLM, etc.), expertise in SQL, Python, and programming languages, strong knowledge of marketing tools, a Master’s in data science, and facilitation skills.
  • You will develop analytics models, explain findings, create datasets, code in SQL/Python/R, mentor team members, and follow Agile processes to solve business challenges.

Requirements

  • 2+ years in AI model development and deployment leveraging at least 3 of the following capability areas: NLP, LLM, Prompt engineering, Neural networks, Deep Learning, and/or RAG.
  • Expertise in SQL and Python, as well a strong command of C, Java, and JavaScript programming languages.
  • Strong command of at least two of the following areas: Amazon Marketing Cloud (cleanroom), Data IKU, XGBoost forecasting model, and App development.
  • Master's in data science + internship in a data science analytics role, CPG experience preferred.
  • Facilitation and capability building skills. Able to contribute to a significant change program.
  • Cross-cultural sensitivity and working capability with organizational change-agent mind-set.

Responsibilities

  • Develop advanced analytics and predictive models from design through implementation in the areas of pricing and promotion, marketing, merchandising, and other areas of the business as needed.
  • Participate in the research of analytical methods to find or advance solutions to business problems.
  • Clearly and concisely explain complex analytical findings to non-analytical peers and business leaders.
  • Create analytic datasets in collaboration with relevant teams in data querying, cleaning, transformation, & feature engineering. Define requirements & tests for Data validation /monitoring.
  • Author programming code (SQL, Python, R, Spark) to assemble and analyze data, following/establishing/enhancing organizational standards and coding practices including code management. Lead and participate in peer code reviews for QA/QC/standards compliance.
  • Train/Mentor other team members, provide developmental support where necessary.
  • Follow defined Agile project management processes.

FAQs

What is the role of the Marketing Data & Analytics Specialist?

The Marketing Data & Analytics Specialist manages the data ecosystem in Canada and drives the change in how data is utilized within the organization, supporting the marketing strategy to improve efficacy and efficiency.

What qualifications are required for this position?

Candidates should have a Master's in data science along with an internship in a data science analytics role, preferably with experience in the Consumer Packaged Goods (CPG) sector.

How many years of experience is required for the role?

A minimum of 2+ years of experience in AI model development and deployment is required.

What programming languages should candidates be proficient in?

Candidates should have expertise in SQL and Python, as well as a strong command of C, Java, and JavaScript.

Will the Marketing Data & Analytics Specialist be required to train others?

Yes, the specialist is expected to train and mentor other team members and provide developmental support as necessary.

Does this role involve working with Agile project management processes?

Yes, the role requires following defined Agile project management processes.

Is there an international assignment available for this role?

No, international assignments are not available for this position.

Are relocation benefits provided for this role?

No, relocation for local and international candidates is not provided.

What tools and technologies will the specialist be expected to use?

The specialist will utilize tools for optimizing data sources, building analytics models, and running analyses; specific technologies may include Amazon Marketing Cloud, Data IKU, and others relevant to data management.

What kind of analytical methods will the candidate research?

The candidate will participate in researching analytical methods to find or advance solutions to various business problems.

How will complex analytical findings be communicated?

The specialist will clearly and concisely explain complex analytical findings to non-analytical peers and business leaders.

Is there a focus on diversity and inclusion in the hiring process?

Yes, Unilever Canada is committed to diversity and inclusion and considers all qualified applicants without discrimination.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.