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Marketing Effectiveness & Experimentation Manager

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Bark.com

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You must have expertise in Google Ads, conducting experiments, attribution methodologies, technical skills in Excel, Google Analytics, and G-Suite tools for the Marketing Effectiveness & Experimentation Manager role at Bark.com.
  • You will lead performance marketing experiments, analyze outcomes, propose new growth opportunities, and collaborate with various teams to test, learn, and iterate at a fast pace.

Requirements

  • Google Ads
  • Especially how you would run experiments to test different hypotheses & strategies
  • Attribution
  • In depth understanding of different measurement & attribution methodologies (multi-touch attribution, geo-lift studies, & increment ality studies), their benefits & limitations. Trade offs for which methodology to use in each circumstance
  • Technical skills
  • Microsoft Excel
  • Google Analytics
  • G-Suite productivity tools (Google sheets, Google Slides)

Responsibilities

  • Own performance marketing test & learn backlog, and prioritisation process
  • Propose & develop experiments with wider Performance Marketing team, working with internal & external teams (e.g. Google gTech) to identify incremental growth opportunities
  • Set up, execute & optimise performance marketing experiments. Analyse outcomes & provide recommendations
  • Create and test proof-of-concept solutions, working closely with Performance Marketing, Insight, Product & Engineering teams - that allows Bark.com to test, learn & iterate new approaches & technologies at pace
  • Own performance marketing measurement & attribution methodology, and experimentation framework

Application Process

  • Screening Call with Talent Partner (30 mins)
  • 1st Stage - Hiring Manager Stage (30 mins)
  • 2nd Stage - Technical Task (60 mins)
  • 3rd Stage - Values interview (30 mins)

FAQs

What is the main focus of the Marketing Effectiveness & Experimentation Manager role at Bark.com?

The main focus of this role is driving performance marketing experimentation to ensure Bark.com maintains its competitive advantage in a changing digital landscape.

What teams will the Marketing Effectiveness & Experimentation Manager work closely with at Bark.com?

The Marketing Effectiveness & Experimentation Manager will work closely with Bark.com performance marketing, insight, product & engineering teams, and 3rd parties, including Google specialist teams.

What experience is required for the Marketing Effectiveness & Experimentation Manager role at Bark.com?

The successful candidate must have significant experience in marketing experimentation and different measurement & attribution solutions, particularly with Google & Bing advertising platforms.

What are the key channels the Marketing Effectiveness & Experimentation Manager will focus on at Bark.com?

While the core channel focus will be Google & Bing Paid Search, the Manager will also measure the incremental impact of non-Paid Search activity such as Paid Social, Affiliates, SEO & Affiliates to understand where to focus budgets & effort.

Bark.com

Technology
Industry
51-200
Employees
2014
Founded Year

Mission & Purpose

Here at Bark, we are on a mission to revolutionise and become the market leader, go to online marketplace for professional services. Bark is the UK’s largest & fastest growing services marketplace, helping people find the right professional for their project in over 1,500 unique categories. The business is already in scale up mode, profitable with a proven model but still has the feel and agility of a startup with a small team of just over 140 people and most of its work still to do. We use cutting-edge technology and an extraordinarily talented team of people to solve an age-old problem; how to find the best available professional for any job, every time no matter what the need. We are a dynamic, exciting, forward thinking business – but with the financial security of a PE backed, revenue generating established company – so you get all the benefits of working in a scale-up environment (ownership, agility, responsibility and stimulation) without any of the worry. We placed sixth on the The Sunday Times Tech Track 100 and with a presence in ten countries globally with imminent plans for further expansion you can join us at a genuinely exciting time where a true impact can be made.