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Marketing Executive

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AAB

3mo ago

  • Job
    Full-time
    Entry Level
  • Marketing
  • Aberdeen, +2

AI generated summary

  • You need experience with email marketing, CRM tools, social media and content creation. Must excel in proofreading, be client-focused, organized, and able to work independently. Relationship building skills and motivation to turn ideas into action are essential.
  • You will manage email marketing campaigns, generate leads, research new tools, analyse performance, maintain brand guidelines, and support team projects at AAB Group.

Requirements

  • Experience of using email marketing and CRM tools. HubSpot desired but not essential.
  • Experience of digital marketing communications, social media and/or content creation, including measurement and reporting.
  • Excellent proofreading skills across multiple formats.
  • A client focused and results driven mindset with the ability to identify opportunities.
  • The ability to work effectively across functions – a good relationship builder at all levels.
  • Excellent organisational skills.
  • Ability to work on own initiative and to tight deadlines.
  • Self-motivated, with an ability to develop ideas into practice.

Responsibilities

  • Provide email marketing support to AAB Group, and all businesses within it.
  • Collaborate cross-functionally to understand key messages and goals, advising on the best content activities to bring these to life across campaigns and channels.
  • Provide email marketing support to AAB Group by creating compelling campaigns, newsletters, and automated emails.
  • Manage lead generation workflows including the process of managing leads, enquiries, and follow up.
  • Research new and engaging email marketing tools and techniques and analyse competitor activity to enhance current practices across AAB Group, ensuring all areas of the Group are working in a consistent and streamlined manner.
  • Carry out performance reporting to measure effectiveness of all email marketing activity, analysing results to inform best practice.
  • Collaborate with other team members to establish best practice for omni-channel cross over.
  • Support brand development and implementation ensuring the AAB brand guidelines are maintained across all channels.
  • Manage the cascade of news and important information across AAB Group.
  • As a member of the AAB Group Marketing Team there will be a requirement to assist the marketing, events and business development team with additional tasks and projects as they arise.

FAQs

What marketing automation platform will I be using in this role as a Marketing Executive at AAB?

You will be utilizing HubSpot, a leading marketing automation platform, to create and automate email journeys for the AAB Group and its associated businesses.

What kind of email campaigns will I be developing in this role?

You will be developing compelling email campaigns, newsletters, and automated emails to engage our audience and drive results effectively.

What kind of collaboration can I expect in this role?

You will collaborate cross-functionally to align key messages and goals, ensuring consistency and effectiveness across campaigns and channels.

What opportunities will I have to research and analyse in this role?

You will have the chance to research innovative email marketing tools and techniques, analyse competitor activity, and provide insightful performance reporting to inform best practices.

How important is client focus in this role at AAB?

Client focus is paramount in this role, as you will be working in a client-focused, results-driven environment to drive successful marketing campaigns for the AAB Group.

AAB

Consulting
Industry
501-1000
Employees
1990
Founded Year

Mission & Purpose

AAB is a tech-enabled business critical services group. We provide services that help businesses at every stage of the lifecycle. These include Audit, Accounting, Tax, Payroll, HR, Outsourcing & Advisory solutions and consulting. We also support individuals with Financial Planning Wealth Management. AAB Group companies include Sagars, a Leeds based chartered accountancy firm, FPM an all Ireland account firm, AAB consulting, who help organisations with the challenge of change, AAB Wealth, chartered financial planners who help give their clients confidence in their financial future and AAB People, a team of experts helping businesses achieve success by supporting with organisational strategy and people & culture development to maximise the talent in your organisation.