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Job

Marketing Executive

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AAB

19d ago

💼 Graduate Job

Aberdeen +2

AI generated summary

  • You need experience with email marketing, CRM tools, social media and content creation. Must excel in proofreading, be client-focused, organized, and able to work independently. Relationship building skills and motivation to turn ideas into action are essential.
  • You will manage email marketing campaigns, generate leads, research new tools, analyse performance, maintain brand guidelines, and support team projects at AAB Group.

Graduate Job

MarketingAberdeen, Belfast, Glasgow

Description

  • In this role as a Marketing Executive at AAB, you'll have the exciting opportunity to utilise HubSpot, a leading marketing automation platform, to create and automate email journeys for the AAB Group and its associated businesses. By leveraging HubSpot, you will play a pivotal role in developing compelling email campaigns, newsletters, and automated emails to engage our audience and drive results effectively. This position offers a dynamic environment where you'll collaborate cross-functionally to align key messages and goals, ensuring consistency and effectiveness across campaigns and channels. Additionally, you'll have the chance to research innovative email marketing tools and techniques, analyse competitor activity, and provide insightful performance reporting to inform best practices. If you're passionate about digital marketing, possess excellent organisational skills, and thrive in a client-focused, results-driven environment, this role offers tremendous opportunities for growth and impact within the vibrant culture of AAB Group.

Requirements

  • Experience of using email marketing and CRM tools. HubSpot desired but not essential.
  • Experience of digital marketing communications, social media and/or content creation, including measurement and reporting.
  • Excellent proofreading skills across multiple formats.
  • A client focused and results driven mindset with the ability to identify opportunities.
  • The ability to work effectively across functions – a good relationship builder at all levels.
  • Excellent organisational skills.
  • Ability to work on own initiative and to tight deadlines.
  • Self-motivated, with an ability to develop ideas into practice.

Area of Responsibilities

Marketing

Responsibilities

  • Provide email marketing support to AAB Group, and all businesses within it.
  • Collaborate cross-functionally to understand key messages and goals, advising on the best content activities to bring these to life across campaigns and channels.
  • Provide email marketing support to AAB Group by creating compelling campaigns, newsletters, and automated emails.
  • Manage lead generation workflows including the process of managing leads, enquiries, and follow up.
  • Research new and engaging email marketing tools and techniques and analyse competitor activity to enhance current practices across AAB Group, ensuring all areas of the Group are working in a consistent and streamlined manner.
  • Carry out performance reporting to measure effectiveness of all email marketing activity, analysing results to inform best practice.
  • Collaborate with other team members to establish best practice for omni-channel cross over.
  • Support brand development and implementation ensuring the AAB brand guidelines are maintained across all channels.
  • Manage the cascade of news and important information across AAB Group.
  • As a member of the AAB Group Marketing Team there will be a requirement to assist the marketing, events and business development team with additional tasks and projects as they arise.

Details

Work type

Full time

Work mode

office

Location

Aberdeen, Belfast, Glasgow

Benefits

  •  Hybrid, agile and family friendly working practices to enable you to manage your work life alongside your home life  
  • Full payment of Private Healthcare for you and your family  
  • Private Dental Care 
  • Workplace pension 
  • Enhanced Maternity and Paternity Pay 
  • Ongoing personalised coaching and mentoring programmes to maximise your potential  
  • Regular updates from our Health & Wellbeing team, access to all Headspace resources and Employee Assistance Programme as well as access to trained Mental Health First Aiders 
  • We’re energetic people who like nothing more than having a bit of fun; with our Social Club organising frequent staff events and initiatives 
  • Volunteering leave through the Anderson Anderson & Brown Charitable Initiative (AABIE) 
  • Financial rewards for helping AAB to grow our client portfolio 
  • Reimbursement of your professional subscription and fully funded study leave for all students 
  • Life Assurance  
  • Generous Employee Referral Bonus 
  • Paid sick leave 
  • Cycle to Work Scheme 
  • Dress for your day 
  • Various groups to become involved in such as LGBTQ+, Environmental, Social and Governance, Working Families and Menopause 
  • Regular communication from our leadership team regarding AAB Group activities and initiatives