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Marketing Executive

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IG Group

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Melbourne
  • Quick Apply

AI generated summary

  • You should have experience managing integrated marketing campaigns, strong communication skills, creative mindset, commercial acumen, and the ability to enhance efficiency and collaboration.
  • You will support campaign planning, deliver creative briefs, analyze market insights, optimize performance, and improve efficiency in campaign production and client conversion initiatives.

Requirements

  • Ideally you would have experience either Agency or Client side in running integrated communications and marketing campaigns. Specifically:
  • Executional Excellence: Experience managing multiple simultaneous campaigns, projects or deliverables in a communications or marketing channel. Exceptionally organised being able to manage multiple jobs with multiple deliverables over multiple timelines.
  • Strong written and spoken English including excellent brief writing and creative writing to be able to write and edit copy, scripts and content.
  • Experience building and managing complex timelines developed in advance with comprehensive stakeholder consultation. Be able to give thought to QA process, turn around times and time zone differences.
  • Very strong communications skills to manage regular stakeholder kick offs and check ins and present confidently.
  • Ability to lead post-campaign analyses for all activity to summarise performance and identify opportunities for optimisation.
  • Commercial Acumen: Be able to apply a commercial assessment framework to initiatives in order to determine investment and expected ROI.
  • Identify opportunities to improve marketing ROI across role remit. Finding was to be more efficient and spend our money better.
  • Manage PO raising and invoice processing utilising and improving where possible existing budgeting documentation and processes.
  • Creative Mind: The ability to visualise ideas and understand layers of messaging in creative and communications.
  • Think outside the box to find different ways of doing things and communicating.
  • Be able to critically assess creative work including visual design, VO and audio, written tone of voice.
  • Ways of Working: Be able to utilise in office days to build cross functional relationships and maximise effectiveness of face to face time.
  • Identify and recommend ways to improve efficiency across team deliverables.
  • Lead transparent and timely communication across functions, bringing people into the process early and comprehensively.
  • Seek and adapt to regular feedback being comfortable with constructive criticism and embracing feedback as an opportunity to grow and improve.
  • Be a keen learner who asks questions and wants to get to the bottom of anything they don’t know.
  • Have excellent time management understanding the time required to complete tasks and prioritising time to get the most pressing tasks done first.
  • Be actively involved in office culture and happy to present work and achievements to peers representing the Marketing function.

Responsibilities

  • Support the Senior Brand and Acquisition Managers with:
  • Campaign Planning
  • Actively participate in the quarterly and annual planning processes including budget allocation proposals.
  • Analyse research to find actionable insights, identify growth opportunities and generate ideas for campaign activity.
  • Perform comprehensive competitor analysis to identify gaps within the market.
  • Maintain a quarterly and annual view of all campaigns and messages in market.
  • Campaign Delivery:
  • Brief writing for creative, media, PR and reporting requirements to internal and external agencies and teams.
  • Develop detailed timelines and traffic creative development through the internal IG Agency and external media partners.
  • Review and perform QC on all assets being a custodian of the IG brand, Compliance protocols and tone of voice to ensure all creative is compliant.
  • Provide constructive and effective feedback to all agencies on work provided.
  • Manage compliance and senior stakeholder sign off on all assets going to market.
  • Monitor and optimise campaign performance with internal paid media specialists.
  • Conversion Rate Optimisation:
  • Support in the delivery of a range of initiatives to increase client conversion from app start to trading.
  • Work with London & Bangalore-based CRO team to identify opportunities across UX and CX.
  • Advocate for and help deliver CRO initiatives that drive first trade numbers.
  • Work with internal teams to develop compelling content for integration through client journeys.
  • Improve Ways of Working:
  • Be constantly on the look out for ways to improve efficiencies in campaign production and delivery.
  • Build and improve templates, trackers and other process documentation or tools.
  • Explore, learn and present cases for use of new applications or tools.

FAQs

What is the main purpose of the Marketing Executive role?

The main purpose of the Marketing Executive role is to support both the Brand and Acquisition marketing functions, participating in the planning, delivery, and assessment of ongoing and campaign activities to help grow the business.

What qualifications or experience do you need for this position?

Ideally, candidates should have experience in either Agency or Client-side roles, specifically in running integrated communications and marketing campaigns, as well as strong organizational and communication skills.

What kind of tasks will I be responsible for in this role?

You will be responsible for campaign planning, delivery, conversion rate optimization, managing timelines and assets, stakeholder communication, and post-campaign analysis, among others.

Is there an opportunity for professional development in this role?

Yes, the company offers tailored development programs, mentoring opportunities with leaders, and clear career progression pathways.

How many days will I be expected to work in the office?

The company follows a hybrid working model with an expectation of 3 days in the office each week.

What are the perks or benefits offered in this role?

Perks include performance-related bonuses, insurance and medical plans, career-focused training, two volunteering days per year, a day of birthday leave, contribution to gym memberships, and flexible working hours.

How does the company prioritize diversity and inclusion?

The company believes that diversity is vital to success and encourages applications from people with diverse backgrounds and experiences to help realize the company's vision and strategy.

What kind of projects will I be working on?

You will be working on a wide range of projects across integrated communications, performance marketing in digital channels, PR, partnerships, sponsorships, and campaign activity.

Will I need to collaborate with external agencies?

Yes, you will act as a vital conduit for communication with both internal stakeholders and external agency partners.

How does the company approach client needs in its marketing strategy?

The company emphasizes understanding and prioritizing client needs as a core value, focusing on delivering at pace and driving sustainable growth.

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IG Group

Finance
Industry
1001-5000
Employees

Mission & Purpose

We’ve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow’s opportunities. Today, we’re a global fintech company incorporating the IG, tastytrade, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents – Europe, North America, Africa, Asia-Pacific and the Middle East. We’re an organisation of positive problem-solvers, united and inspired by our purpose, which is to power the pursuit of financial freedom for the ambitious. Our award-winning products and platforms empower go-getters the world over to unlock opportunities around the clock, giving them access to over 19,000 financial markets. Today, more than 400,000 clients call IG Group home. IG Group Holdings plc is an established member of the FTSE 250 and holds a long-term investment grade credit rating of BBB- with a stable outlook from Fitch Ratings.