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Marketing Executive (b2b digital marketing)

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ecocareers

6d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Bristol

AI generated summary

  • You need a relevant degree, 2+ years in marketing, strong digital marketing skills, analytics proficiency, B2B copywriting ability, and experience with CMS, CRM, and social media for lead generation.
  • You will manage digital marketing campaigns, create content, build client relationships, analyze performance, update websites, monitor social media, and support internal marketing efforts.

Requirements

  • Bachelor’s degree ideally in Marketing or Business.
  • At least 2 years of experience in marketing.
  • Proven experience in a junior marketing role with a track record of successful campaigns for multiple clients.
  • Strong knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Proficiency in marketing analytics tools and platforms, such as Google Analytics, Google Ads, and social media analytics.
  • Demonstrable experience using Microsoft applications (including Word, PowerPoint and Excel).
  • Excellent written and verbal communication skills, with strong B2B copywriting abilities.
  • Ability to work independently, manage multiple projects, and take initiative.
  • Confidence to speak with clients and suppliers in a professional and appropriate manner (in person and on email).
  • A strong work ethic and excellent attention to detail and organisations skills.
  • Experience with graphic design tools (e.g. Canva), HTML/CSS, and website content management systems (CMS) such as WordPress or Umbraco.
  • Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Zoho) or research tools (e.g., Apollo, FAME).
  • Familiarity with Account-Based Marketing (ABM) strategies and tactics for targeting specific high-value accounts.
  • Experience managing B2B social media channels (LinkedIn / Sales Navigator) for lead generation.
  • Expertise in data analysis, reporting, and using insights to continuously improve marketing strategies.
  • Ability to develop thought leadership content such as white papers, case studies, and industry reports.

Responsibilities

  • Develop, implement, and manage digital marketing campaigns across various channels, including SEO, social media, email marketing, and content marketing for multiple clients – and internally for The BD Consultancy.
  • Collaborate with the wider team to align marketing strategies with clients business goals and objectives.
  • Create and manage engaging content for clients’ websites, blogs, and social media platforms to attract and engage their target audience.
  • Build professional and trusting relationships with clients, providing intelligent and creative marketing services.
  • Manage clients social media profiles and presence, predominantly on LinkedIn but also X, Facebook, Instagram and other relevant channels.
  • Monitor and respond to online reviews and feedback for clients, ensuring effective management of their online reputation.
  • Update clients’ websites using a range of content management systems (CMS), including WordPress.
  • Analyse and report on the performance of digital marketing campaigns.
  • Conduct market research to identify trends and insights, adjusting marketing strategies accordingly.
  • Manage and update data using the company (and client’s) CRM system to ensure accuracy and efficiency.
  • Help produce visually appealing and effective marketing materials for clients.
  • Create engaging copy and support team initiatives by offering creative suggestions for campaign improvement and progression.
  • Handle multiple client projects simultaneously, ensuring timely delivery, communication and high client satisfaction.
  • Monitor various channels for tasks and updates (e.g., Teams, Slack).
  • Keep up to date with the latest digital marketing tools and trends.
  • Supporting internal marketing efforts, including podcast production and regular email communications.
  • Ensure client sign off and communication is effectively managed at all times.

FAQs

What is the main focus of the Marketing Executive role at The BD Consultancy?

The main focus is on digital marketing, specifically developing and implementing strategies across channels like SEO, social media, email marketing, and content marketing for B2B clients in the professional services sector.

What qualifications are required for this position?

A Bachelor’s degree in Marketing or Business is ideal, along with at least 2 years of experience in marketing.

What tools and platforms should a candidate be proficient in?

Candidates should have strong knowledge of digital marketing channels, proficiency in marketing analytics tools like Google Analytics and social media analytics, as well as experience with Microsoft applications.

Will the Marketing Executive be working closely with clients?

Yes, the role involves building professional and trusting relationships with clients, providing creative marketing services, and managing their social media profiles.

What are the career progression opportunities for this role?

There is potential for promotion to Senior Marketing Executive, with further career progression opportunities within the company.

What kind of work environment can a candidate expect?

A candidate can expect a sustainable, modern, and friendly serviced office in Bristol city centre, with great breakout spaces and a collaborative atmosphere.

What kind of benefits does The BD Consultancy offer?

The company offers a competitive benefits package, including a Company Pension, Health Cash Plan, 28-31 days of holiday, profit-related bonuses, and share options after 24 months.

Is there a focus on professional development within The BD Consultancy?

Yes, the company values creativity and innovation, providing a dynamic collaborative environment that can support career growth and development.

What specific social media channels will the Marketing Executive manage?

The Marketing Executive will primarily manage clients' LinkedIn profiles, but also other platforms like X, Facebook, and Instagram as needed.

How many days a week is the role expected to be in the office?

The role emphasizes 2-3 days per week in the office to maximize collaboration and team integration.

ecocareers

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Mission & Purpose

Ecocareers provides a specialized job search for careers that make a difference. Launched in 2023, the site has already helped hundreds of thousands of job seekers find work in the sustainability sector. It's trusted by leading organizations pioneering sustainability, such as Springer Nature Group, Resource Environmental Solutions LLC, The Nature Conservancy, and the IPCC (The Intergovernmental Panel on Climate Change).