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Marketing Manager

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Fawkes & Reece

1mo ago

  • Job
    Full-time
    Mid & Senior Level

AI generated summary

  • You need excellent communication and analytical skills, CRM experience (Salesforce, Google Analytics), IT proficiency, previous marketing experience, and the ability to identify market trends.
  • You will manage the marketing budget, coordinate campaigns, liaise with agencies, handle social media, oversee website content, conduct competitor analysis, and analyze marketing data.

Requirements

  • Requirements For The Marketing Manager
  • Excellent communication skills (written and verbal)
  • Excellent analytical skills
  • Creative and innovative
  • Experience using CRM systems, ideally Salesforce and Google analytics
  • IT literate including Microsoft Office and Photoshop
  • Previous experience in a similar role
  • Relevant qualification in a Marketing
  • Commercial awareness
  • Ability to identify market trends and interpret market research

Responsibilities

  • Responsible for the marketing budget
  • Preparing briefs for marketing and coordinating the approval process
  • Working closely with the sales team on brand guidelines and advertising guidelines
  • Liaising with external agencies, i.e. PR & marketing agencies, advertising agencies, brochure designers, Media booking agencies, radio companies and PPC agencies etc.
  • Attend monthly/quarterly PR meetings and liaising with the Sales Managers regarding marketing strategies and campaigns
  • Coordinating new site openings, re-launches and other promotional activities
  • Respond to any social media enquiries and advise how to respond.
  • Report on the activity of the regions marketing by preparing updates on marketing strategy for board reports and operation reports
  • Deal with property portals with regards to feeds, content and performance
  • Liaise with the legal department to ensure all marketing elements are compliant
  • Uploading of photography to new developments and uploading virtual tours onto the web site.
  • Responsible for the presentation upkeep of the region's web site content.
  • Coordinate the uploading of a new development and removing completed development information, etc.
  • Market to the existing CRM database through the preparation of SMS's and email campaigns
  • Conducting competitor analysis
  • Reviewing and investigating new marketing opportunities
  • Liaison with charities and sponsorships
  • Analysing marketing data/results and recommendations for media based on this analysis

FAQs

What is the main responsibility of the Marketing Manager?

The main responsibility of the Marketing Manager is to manage all marketing activities within the region and support the Sales & Marketing Director in implementing the marketing strategy and promoting sales for developments in the area.

What qualifications are required for the Marketing Manager position?

A relevant qualification in Marketing and previous experience in a similar role are required for the Marketing Manager position.

What tools should the Marketing Manager be familiar with?

The Marketing Manager should be experienced using CRM systems, ideally Salesforce and Google Analytics, and be IT literate, including proficiency in Microsoft Office and Photoshop.

Is experience in managing a marketing budget required for this role?

Yes, the Marketing Manager will be responsible for managing the marketing budget.

What kind of analytical skills are needed for this position?

Excellent analytical skills are required to analyze marketing data/results and make recommendations based on this analysis.

Will the Marketing Manager be involved in social media?

Yes, the Marketing Manager will be responsible for responding to social media inquiries and advising on how to respond.

What benefits are offered to the Marketing Manager?

Benefits include a competitive salary, company car or car allowance, contributory pension, healthcare, and a company bonus scheme.

What type of marketing activities will the Marketing Manager coordinate?

The Marketing Manager will coordinate new site openings, re-launches, promotional activities, and marketing campaigns, as well as liaise with external agencies and manage the presentation upkeep of the region's website content.

How will the Marketing Manager conduct competitor analysis?

The Marketing Manager will conduct competitor analysis through researching market trends and interpreting market research data.

Who should applicants contact for more information about the position?

Applicants can contact Deena Fields in the Bolton office for more information about the Marketing Manager role.

Fawkes & Reece

The UK’s leading Construction recruitment consultancy

Human Resources
Industry
51-200
Employees
2001
Founded Year

Mission & Purpose

Fawkes & Reece has been providing staffing and recruitment services to the leading organisations across construction and the built environment since 2001.