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Marketing Manager

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PulteGroup

14d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Real Estate & Property
  • Schaumburg
  • Quick Apply

AI generated summary

  • You need a Bachelor's in Marketing/Communications, 4-6 years in marketing, homebuilding experience, knowledge of advertising law, budget management skills, and strong communication abilities.
  • You will manage marketing plans and budgets, assess ROI, collaborate with leadership, guide a marketing team, oversee community setups, and ensure effective lead handling and communications.

Requirements

  • Minimum Bachelor's Degree in Marketing or Communications or Equivalent
  • Minimum 4-6 years related Marketing communications/planning experience.
  • Home building and/or real estate industry experience required
  • Understanding of advertising law and its application to the homebuilding industry
  • Grasp the use of required PulteGroup marketing systems including Microsoft Dynamics, MM365, PicturePark & CMS.
  • Ability to shift between strategic initiatives and tactical responsibilities.
  • Understanding of and demonstrated skill at aligning marketing mix with key messages.
  • Experience establishing and managing to a budget
  • Effective problem solving, data collection and analysis skills.
  • Strong oral and written communication skills
  • Team oriented with ability to establish credibility

Responsibilities

  • Establishes lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates.
  • Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
  • Collaborate with Division and Area leadership to secure annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
  • With support of corporate media planning resources, approve media budget and develop media plan.
  • Assess return on marketing investment using available tracking tools.
  • Collaborate on an on-going basis with Division and Area leaders on status of marketing communications plan, results attainment, and calls-to-action/offers.
  • Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
  • Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
  • Ability to think deeply, develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
  • Act as primary point-of-contact for Pulte Interior Design (formerly Retail Experience Group).
  • Act as liaison with the Concierge team for inbound lead handling & connection with Sales.
  • Collaborate with corporate communications team on local PR needs.
  • Identify key competitors and stay abreast of local marketing activity.
  • Ability to successfully operate and adapt in an environment with changes to timelines and priorities.
  • Capable of confidently presenting and interacting with Divisions/Area Leadership; ability to talk off script when answering marketing questions.
  • Ability to develop and guide direction of a marketing team.
  • Ensures appropriate staffing to meet department needs.
  • Utilizes recruiting and selection tools/processes to build organizational talent.
  • Delegates work according to employee’s abilities and skills.
  • Evaluates employee’s performance and plans for compensation actions in accordance with that performance.
  • Provides developmental opportunities through identification of internal and external training opportunities.
  • Creates opportunities for employee growth.
  • Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors).

FAQs

What is the primary responsibility of the Marketing Manager at PulteGroup?

The primary responsibility of the Marketing Manager is to develop and execute a sound marketing communications plan to deliver a sufficient volume of qualified leads necessary to meet the Division's net sign-up goals.

Where is the Marketing Manager position located?

This position is located onsite at our Division Office in Schaumburg, IL.

What type of experience is required for this position?

A minimum of 4-6 years related marketing communications/planning experience is required, along with home building and/or real estate industry experience.

What educational background is needed for this role?

A minimum Bachelor's Degree in Marketing or Communications or an equivalent degree is required.

Will the Marketing Manager have direct reports?

Yes, the Marketing Manager will have direct reports.

Is budget management a responsibility of this position?

Yes, the Marketing Manager is responsible for managing the Division budget(s) and ensuring that appropriate staffing meets department needs.

Are there opportunities for employee development within the team?

Yes, the Marketing Manager is responsible for providing developmental opportunities through internal and external training opportunities and creating opportunities for employee growth.

What tools and systems should the Marketing Manager be familiar with?

The Marketing Manager should have a grasp of required PulteGroup marketing systems including Microsoft Dynamics, MM365, PicturePark, and CMS.

How does PulteGroup view diversity and inclusion?

PulteGroup is committed to diversity and inclusion and values the differences of each employee, understanding that a consumer-inspired approach means reflecting the diversity of the consumers they serve.

What skills are essential for this position?

Effective problem-solving, data collection and analysis skills, strong oral and written communication skills, and the ability to shift between strategic initiatives and tactical responsibilities are essential for this position.

Real Estate
Industry
1001-5000
Employees

Mission & Purpose

PulteGroup is one of America's largest home construction companies, dedicated to building quality homes and communities in more than 40 markets throughout the country. With a focus on innovation, sustainability, and customer satisfaction, PulteGroup offers a diverse range of home designs and neighbourhood options to suit various lifestyles and preferences. Committed to excellence in craftsmanship and customer service, PulteGroup strives to create homes that meet the needs and aspirations of homeowners while fostering a sense of belonging and community in every neighbourhood they develop.