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Marketing Manager

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Huntress

16d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You have 3+ years in B2B marketing, expertise in lifecycle and account-based campaigns, strong CRM skills, and experience in content creation. Fast-paced, tech-savvy, and must be double vaccinated.
  • You will develop growth strategies, manage marketing campaigns, create content, run webinars, conduct customer interviews, and collaborate with teams to enhance customer engagement.

Requirements

  • 3+ years' experience in a similar role
  • Proven experience in driving lifecycle marketing initiatives and account based marketing campaigns in a B2B setting
  • Good knowledge across a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement
  • Experience in content creation and management (drafting copy and content for different channels and audiences, and briefing agencies to create and deliver content)
  • A strong partner for sales, working in lockstep to deliver ambitious performance goals
  • Superior command of CRM (SalesForce in particular) and marketing automation software and tools such as Eloqua, Hubspot, Pardot, Marketo
  • Experience running webinars using a platform like Go To Webinar
  • Track record of working in cross functional partnerships (e.g. events, sales, product, customer success, analytics, martech)
  • Passionate about working in a fast-paced environment, adopting a rapid test and learn approach to build experiments and drive impact
  • Experience working in software/tech desired
  • *Please note the client has a vaccination policy, any successful candidate will need to be double vaccinated*

Responsibilities

  • Responsibilities
  • Team up with the UK Large Firm marketing lead and sales team to build and develop the existing customer growth strategy, which is grounded in customer insight and delivers against our business goals
  • Build and execute the account based marketing strategy and plan to deliver commercial results
  • Drive marketing campaigns that demonstrate the value of the products. This includes product education, product launch roll-outs, offer promotions and advocacy activations
  • Project manage marketing asset creation from ideation through to delivery, working with internal and agency partners
  • Be responsible for drafting a range of copy for lifecycle communications. Manage the creation and delivery of comms, and track results and learnings to inform future comms
  • Run webinars using Go to Webinar. Manage activities associated with webinars, including recruitment campaigns to drive sign ups, work with Sales Operations and Sales teams to support with the lead management process, and track attendance, conversion rates and customer feedback using surveys
  • Regularly conduct customer interviews and competitor analysis, and collate and cascade learnings across teams
  • Collaborate with marketing teams inc. events, PR, product marketing and acquisition, to ensure our customer communications calendar is leveraging our most compelling content
  • Work closely with the social and sales teams to create customer case studies

FAQs

Do we support remote work?

Yes, we do remote work in a hybrid format.

What is the duration of the job?

The job is for an initial duration of 12 months.

What is the pay range for this position?

The pay range for this position is between £230 and £280 PAYE.

Is prior experience required for this role?

Yes, a minimum of 3+ years' experience in a similar role is required.

What type of marketing background is preferred for this position?

A B2B marketing background is preferred, with a focus on account-based marketing, upsell, and retention programs.

What tools and software should applicants be familiar with?

Applicants should have a superior command of CRM systems, particularly Salesforce, and marketing automation tools like Eloqua, Hubspot, Pardot, and Marketo.

Will the successful candidate be required to run webinars?

Yes, the successful candidate will be responsible for running webinars using platforms such as Go To Webinar.

Is there a vaccination requirement for this role?

Yes, candidates must be double vaccinated as per the client's vaccination policy.

What types of marketing initiatives will the Marketing Manager be responsible for?

The Marketing Manager will drive lifecycle marketing initiatives, account-based marketing campaigns, and marketing campaigns that demonstrate product value.

Will the Marketing Manager collaborate with other teams?

Yes, the Marketing Manager will work closely with sales, service delivery, product, customer success, and operations teams.

What is the company’s stance on diversity and inclusion during the recruitment process?

The company practices a diverse and inclusive recruitment process that ensures equal opportunity for all candidates.

Can I apply for the position if I do not have the right to work in the UK?

No, only candidates who have the right to work in the UK can be considered for this position.

Huntress

Managed #cybersecurity without the complexity. EDR, M365 & SAT for the mid-sized and small businesses who need it most.

Technology
Industry
201-500
Employees
2015
Founded Year

Mission & Purpose

Protect Your Endpoints, Identities, and Employees. The fully managed security platform that combines endpoint detection and response, Microsoft 365 identity protection, and science-based security awareness training. Powered by custom-built technology for SMBs and the expert analysts in our 24/7 Security Operations Center. By delivering a suite of purpose-built solutions that meet budget, security, and peace-of-mind requirements, Huntress is how SMBs defend against today’s cyber threats. As long as hackers keep hacking, we keep hunting.