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Marketing Manager - 5 month Fixed Term Contract

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L'Oréal

7d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Melbourne

AI generated summary

  • You have analytics and business development experience, knowledge of 360 marketing and digital touchpoints, cosmetic category expertise, and a track record in team leadership and collaboration.
  • You will develop marketing plans, collaborate with teams, manage retail partnerships, track campaign performance, oversee education strategy, and lead a team of 3 to drive brand growth.

Requirements

  • You have experience in analytics and business development
  • You have experience in developing marketing 360s, with knowledge of digital and social media touchpoints a must
  • You have solid knowledge of the cosmetic category (insights, trends, category drivers and touchpoints)
  • A proven track record of team leadership and stakeholder collaboration

Responsibilities

  • Collaborate with the broader brand marketing team on the development of robust campaign 360s
  • Own the brand marketing plan per retail account, in alignment with the brand growth priorities and distribution strategy. Develop the sales ambition and track performance.
  • Develop the retail marketing plans for both online and offline, including but not limited to trade animations, major events and co-operative marketing campaigns
  • Develop partnerships with retail partners that disrupt the brand image, recruit new customers and unlock brand growth
  • Oversee the brand beauty tech roadmap, collaborating with IT, RDVM, CRM and Brand Education on the implementation.
  • Oversee the retail education strategy to deliver exceptional customer experiences at all point of sale
  • Collaborate closely with an array of internal stakeholders including key accounts, field sales and events to achieve the brand plan
  • Manage the daily relationship with the marketing team at our key retail partners
  • Monitor key campaign and animation performance
  • Work closely with the Brand Director on future growth strategies and new business plans
  • Lead team of 3 direct reports

FAQs

What is the duration of this contract position?

This is a fixed term contract position until August 2025.

Who will I report to in this role?

You will report to the Brand Director.

What are the main responsibilities of the Marketing Manager?

The main responsibilities include developing the retail marketing strategy, collaborating with the brand marketing team, overseeing retail marketing plans, managing partnerships with retail partners, and leading a team of 3 direct reports.

Is experience in digital and social media touchpoints required for this role?

Yes, experience in developing marketing 360s with knowledge of digital and social media touchpoints is a must.

Will I have the opportunity to lead a team?

Yes, you will lead a team of 3 direct reports.

What perks does L’Oréal offer for this role?

Perks include profit share, life insurance, income protection, hybrid work environment, on-site gym, staff shop, health and wellbeing programs, corporate discounts, and an annual product allowance.

Is prior knowledge of the cosmetic category necessary?

Yes, solid knowledge of the cosmetic category, including insights, trends, and category drivers, is required.

How flexible are the working arrangements for this position?

Flexible work arrangements will be considered for this role, and the company supports reducing barriers related to traditional working practices.

Can I apply for multiple positions at L’Oréal within a short time frame?

Yes, you can apply to up to three jobs within a rolling 30-day window.

Are applications from diverse backgrounds encouraged?

Yes, L'Oréal is an equal opportunity employer and encourages applications regardless of gender, ethnicity, religious beliefs, or disability.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.