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Marketing Manager

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PwC

20d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    IT & Cybersecurity
  • Dubai
  • Quick Apply

AI generated summary

  • You need a marketing degree, 5-10 years B2B tech experience, 2+ years in Professional Services, strong analytical skills, content expertise, and proficiency in Salesforce and project management.
  • You will develop marketing strategies, lead campaigns, create content, analyze performance, manage projects, collaborate on initiatives, and monitor trends to enhance brand positioning and market presence.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field
  • Fluency in spoken and written English, proficiency in Arabic is an advantage
  • 5-10 years of B2B marketing experience, with a focus on technology
  • Proven track record in a marketing function, with a strong emphasis on delivering results
  • Minimum of 2+ years of experience in the Professional Services Industry, ideally within a top-tier Big 4 firm, specialising in PR, Communications, or Marketing
  • Industry experience within the Middle East is highly preferred
  • Expertise in content marketing and thought leadership
  • Proficiency in Salesforce, Salesforce Marketing Cloud, Microsoft tools and Asana
  • Proven experience working with cross-functional teams to deliver coordinated and integrated marketing strategies
  • Strong analytical skills with a data-driven approach, enabling informed decision-making based on performance insights
  • Knowledge of the latest technologies and trends in Financial Services and Digital Industries
  • Excellent communication, project management, and organisational skills
  • In depth knowledge of Marketing and Branding principles
  • In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
  • Strong knowledge of new and traditional marketing channels
  • In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
  • Commercial awareness
  • Knowledge of business planning and budgeting
  • Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organisation in diverse forums
  • Subject matter expertise in marketing and branding
  • Knowledge of monitoring effectiveness of marketing campaigns
  • Solid knowledge of corporate reputation and business ethics
  • Knowledge in online media, social media Marketing, and developing user friendly digital platforms
  • Excellent Marketing research skills and conducting competitive intelligence analysis
  • Good project management skills
  • Excellent leadership and interpersonal skills
  • Significant personal presence, enabling successful interaction directly

Responsibilities

  • Develop and execute targeted marketing strategies for core tech areas that align with PwC’s business objectives.
  • Lead multi-channel campaigns (digital, social, events) to enhance brand positioning, ensuring projects are completed on time and within budget.
  • Collaborate across teams to deliver cohesive marketing efforts and elevate PwC’s market presence.
  • Leverage Salesforce and Salesforce Marketing Cloud to track campaigns and client engagement, making data-driven adjustments.
  • Use project management tools like Asana to manage workflows for efficient project execution.
  • Monitor industry trends and emerging technologies to maintain a competitive edge in marketing strategies.
  • Create high-quality content, including thought leadership articles, client stories, and case studies, to position PwC Middle East as a market leader.
  • Promote and manage sector-specific events, ensuring alignment with larger campaigns.
  • Analyse campaign performance to optimise strategies and support informed decision-making.
  • Maintain consistent, impactful brand messaging across all marketing channels.

FAQs

What is the primary focus of the Marketing Manager role?

The primary focus of the Marketing Manager role is to drive brand identity and positioning for PwC's Technology Consulting practice in the Middle East, specifically in Cybersecurity, Digital Trust, and Public Safety.

What qualifications are required for this position?

A Bachelor's degree in marketing, communications, or a related field is required, along with 5-10 years of B2B marketing experience, ideally in technology.

Is industry experience within the Middle East necessary?

Yes, industry experience within the Middle East is highly preferred for this role.

What specific software should candidates be proficient in for this position?

Candidates should have proficiency in Salesforce, Salesforce Marketing Cloud, Microsoft tools, and Asana.

Are there opportunities for professional development in this role?

Yes, the position offers opportunities for professional development, particularly through collaboration with cross-functional teams and working on diverse marketing strategies.

What types of marketing campaigns will the Marketing Manager oversee?

The Marketing Manager will lead multi-channel campaigns including digital, social media, and events to enhance brand positioning.

Is travel required for this position?

Yes, there may be travel requirements of up to 20% for this role.

Are additional language skills an advantage for this job?

Yes, proficiency in Arabic is an advantage, in addition to fluency in English.

What is the expected experience level in the Professional Services Industry?

A minimum of 2 years of experience in the Professional Services Industry, ideally within a top-tier Big 4 firm, is required for this role.

Will the role involve creating content?

Yes, the role includes creating high-quality content such as thought leadership articles, client stories, and case studies.

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PwC

Accounting
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

PricewaterhouseCoopers (PwC) is one of the Big 4 accounting firms and a leading professional services organisation. PwC offers a broad range of services, including audit and assurance, tax consulting, advisory, and legal services. They work with clients across various industries, from multinational corporations to startups, providing insights, expertise, and solutions to help them address complex challenges and achieve their goals. PwC's ultimate mission is to build trust in society and solve important problems. They strive to enhance transparency, integrity, and accountability in financial reporting, while also supporting sustainable business practices and societal advancement. PwC's purpose is to contribute to creating trust and value for their clients, people, and wider stakeholders, driving confidence and fostering innovation in a rapidly changing world.

Culture & Values

  • Act with integrity

    Speak up for what is right, especially when it feels difficult. Expect and deliver the highest quality outcomes. Make decisions and act as if our personal reputations were at stake.

  • Make a difference

    Stay informed and ask questions about the future of the world we live in. Create impact with our colleagues, our clients and society through our actions. Respond with agility to the ever changing environment in which we operate.

  • Care

    Make the effort to understand every individual and what matters to them. Recognise the value that each person contributes. Support others to grow and work in the ways that bring out their best.

  • Work together

    Collaborate and share relationships, ideas and knowledge beyond boundaries. Seek and integrate a diverse range of perspectives, people and ideas. Give and ask for feedback to improve ourselves and others.

  • Reimagine the possible

    Dare to challenge the status quo and try new things. Innovate, test and learn from failure. Have an open mind to the possibilities in every idea.

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