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Marketing Manager

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PwC

Nov 5, 2024

  • Job
    Full-time
    Senior Level
  • Consulting
    Marketing
  • Quick Apply

AI generated summary

  • You need a bachelor's in marketing/PR, 7-8 years in digital marketing, strong project management skills, creativity, analytical thinking, collaboration, and knowledge of digital channels and analytics.
  • You will develop and manage data-driven marketing campaigns, ensure omni-channel integration, analyze performance metrics, optimize spend, collaborate with stakeholders, and create quality content.

Requirements

  • Bachelor’s degree in marketing, PR, communications or journalism
  • Minimum 7-8 years brand/marketing and communications experience especially in a digital environment
  • Experience with targeted account-based marketing and/or client relationship management, executing paid social media campaigns is a plus
  • Must be able to lead strategic conversations with diverse teams of people
  • Outcome-driven with exceptional project management and communications skills are essential
  • Passion for and knowledge of technology and digital marketing, and able to stay up-to-date with landscape changes and latest trends
  • Critical thinker, highly creative with strong problem-solving and analytical skills
  • A great collaborator with a positive outlook and attitude
  • Must be able to knit together disparate sources of information into a strong strategic narrative
  • Good to have technical understanding of various digital channels, tactics, best practices and analytics e.g. SEO, social media, email marketing, marketing automation, digital marketing analytics tools like Google Analytics and Tableau

Responsibilities

  • Work closely with the business units to plan, develop and deliver measurable, data-driven, digital-first marketing campaigns to support the business strategy and optimise lead generation at every touchpoint
  • Responsible to execute and manage a seamless omni-channel experience through integration of all marketing channels including digital, social and traditional
  • Drive regular management and reporting against performance of all marketing campaigns to identify opportunities, improvement areas and measure ROI
  • Utilise strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performance
  • Build strong partnerships and communication with key internal stakeholders
  • Assist in creating quality content to support marketing campaigns

FAQs

What is the primary role of the Marketing Manager in this job description?

The primary role of the Marketing Manager is to develop and drive integrated marketing strategies to support the business goals of the Consulting department by optimizing experiences across various channels and ensuring measurable business growth and ROI.

What qualifications are required for the Marketing Manager position?

A Bachelor’s degree in marketing, PR, communications, or journalism is required, along with a minimum of 7-8 years of experience in brand/marketing and communications, particularly in a digital environment.

Is experience with digital marketing necessary for this role?

Yes, experience with digital marketing is essential, and knowledge of tools such as SEO, email marketing, social media, and digital analytics is beneficial.

What are the main responsibilities of the Marketing Manager?

The main responsibilities include planning and delivering data-driven digital marketing campaigns, managing an omnichannel marketing experience, reporting campaign performance, analyzing data for actionable insights, and creating quality content to support marketing campaigns.

Is there an emphasis on technology and digital trends in this role?

Yes, there is a strong emphasis on staying up-to-date with technology and digital marketing trends, as well as having a passion for these areas.

Will the Marketing Manager be required to collaborate with other teams?

Yes, building strong partnerships and communication with key internal stakeholders is a significant part of the role.

Does this position require travel?

Yes, the position may require travel of up to 20%.

Will the Marketing Manager need to handle government clearance?

Yes, government clearance is required for this position.

Are there any specific competencies expected from the Marketing Manager?

Key competencies include excellent communication skills, attention to detail, a self-driven mindset, strong organizational skills, and the ability to think creatively and innovatively.

Is there potential for work visa sponsorship in this position?

No, this position is not available for work visa sponsorship.

Accounting
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

PricewaterhouseCoopers (PwC) is one of the Big 4 accounting firms and a leading professional services organisation. PwC offers a broad range of services, including audit and assurance, tax consulting, advisory, and legal services. They work with clients across various industries, from multinational corporations to startups, providing insights, expertise, and solutions to help them address complex challenges and achieve their goals. PwC's ultimate mission is to build trust in society and solve important problems. They strive to enhance transparency, integrity, and accountability in financial reporting, while also supporting sustainable business practices and societal advancement. PwC's purpose is to contribute to creating trust and value for their clients, people, and wider stakeholders, driving confidence and fostering innovation in a rapidly changing world.

Culture & Values

  • Act with integrity

    Speak up for what is right, especially when it feels difficult. Expect and deliver the highest quality outcomes. Make decisions and act as if our personal reputations were at stake.

  • Make a difference

    Stay informed and ask questions about the future of the world we live in. Create impact with our colleagues, our clients and society through our actions. Respond with agility to the ever changing environment in which we operate.

  • Care

    Make the effort to understand every individual and what matters to them. Recognise the value that each person contributes. Support others to grow and work in the ways that bring out their best.

  • Work together

    Collaborate and share relationships, ideas and knowledge beyond boundaries. Seek and integrate a diverse range of perspectives, people and ideas. Give and ask for feedback to improve ourselves and others.

  • Reimagine the possible

    Dare to challenge the status quo and try new things. Innovate, test and learn from failure. Have an open mind to the possibilities in every idea.