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Marketing Manager

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Marriott International

10d ago

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need a high school diploma and 2 years of sales/marketing experience, or a 2-year degree in a related field with no experience needed.
  • You will develop marketing plans, manage e-commerce, coordinate promotions, analyze campaign results, oversee budgets, maintain websites, and ensure brand consistency across all communications.

Requirements

  • High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
  • OR
  • 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Responsibilities

  • Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. Maintains, updates, and manages all web sites. Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. Develops brochure and property collateral materials. Participates in all property imaging work (e.g., signage). Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. Ensures consistent marketing message is communicated in all advertising and collateral efforts. Manages marketing budget throughout year. Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property. Evaluates new marketing opportunities for the property. Ensures property is represented on all quality internet sites that have the potential of providing business. Works closely with respective Convention Bureaus and Chambers of Tourism. Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. Develops strategic marketing plan for property, includes group, leisure and local efforts. Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. Works with media buyer to plan and execute advertising. Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. Assists property with materials, tracking/analysis and presentations to owners. Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). Ensures that property is following all corporate marketing guidelines. Approves all invoicing through MarrCom office.

FAQs

What is the job title for this position?

The job title is Marketing Manager.

Where is the job located?

The job is located at Sheraton Skyline Hotel London Heathrow, Bath Road, London, England, United Kingdom.

What is the schedule for this role?

The schedule is full-time.

Is this position remote?

No, this position is not located remotely.

What are the educational requirements for this position?

Candidates must have a high school diploma or GED with 2 years of experience in sales and marketing, or a 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or a related major with no work experience required.

What are the main responsibilities of the Marketing Manager?

The Marketing Manager is responsible for completing the marketing plan for the property, managing all e-commerce opportunities, developing relationships with tourism bureaus and community leaders, and conducting daily marketing activities to achieve department goals.

What types of marketing activities will the Marketing Manager be involved in?

Activities include developing leisure marketing plans, managing websites, coordinating promotions, analyzing marketing performance, and ensuring consistent messaging across all marketing communications.

How does the Marketing Manager interact with other departments or teams?

The Marketing Manager acts as a liaison between corporate and individual properties, collaborates with distribution channels for sales, works with media buyers on advertising, and assists in developing promotional materials.

What are the expectations regarding budget management for this role?

The Marketing Manager is expected to manage the marketing budget throughout the year, track ROI on marketing initiatives, and provide recommendations for budget reallocations as needed.

How does Sheraton support diversity and inclusion in the workplace?

Sheraton is dedicated to being an equal opportunity employer, fostering an environment where the unique backgrounds of associates are valued and celebrated, and committed to non-discrimination on any protected basis.

What is the overarching mission of Sheraton Hotels & Resorts?

The mission is to be ‘The World’s Gathering Place,’ creating a sense of belonging for guests and associates through engaging experiences and thoughtful service.

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Marriott International

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.