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Marketing Manager AT (all genders)

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Zalando

30d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Berlin

AI generated summary

  • You should have a degree in business or marketing, 3-5 years in brand/digital marketing, fluency in German and English, strong project management skills, and knowledge of the Austrian market.
  • You will plan, execute, and optimize local marketing campaigns, manage budgets, collaborate with teams, steer agencies, and ensure brand consistency across touchpoints.

Requirements

  • A degree in business administration, marketing or a relevant related field
  • Minimum 3-5 years of professional experience in brand marketing, digital marketing, or fashion/e-commerce.
  • Fluent in German and English
  • Strong understanding of the various offline and online marketing channels, and good knowledge of social media platforms, and influencer marketing
  • Proven project management skills, with the ability to lead and focus cross-functional teams, even under pressure
  • Strong strategic thinking and communication skills
  • In-depth understanding of the media landscape, including digital touchpoints and current social media tools, trends, and platforms
  • Qualitative and quantitative analytical skills and you are familiar with market research methods.
  • Experience in managing a diverse group of stakeholders
  • Proactive and a hands-on mentality
  • Knowledge of the Austrian market, including local competitive landscape and market trends
  • Influencer Marketing knowledge is a plus

Responsibilities

  • You amplify our global brand moments in Austria and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
  • You localise and execute global campaigns across all relevant touchpoints in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).
  • You steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution
  • You define and implement a touchpoint and media strategy in line with the country strategy in close collaboration with the DACH media manager
  • You manage the marketing budget for the Austrian market including budget planning and cost reporting, in alignment with the Team Lead.
  • You coordinate in-depth evaluations of your initiatives and use learnings to proactively optimise future initiatives accordingly. You also use learnings to enable the team and stakeholders.
  • You act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints.

FAQs

What is the job location for the Marketing Manager AT position?

The job is located in Berlin.

What type of contract is offered for this position?

This is a full-time contract.

What are the key responsibilities of the Marketing Manager AT?

The key responsibilities include managing local marketing activities, localising and executing global campaigns, steering local creative and influencer marketing agencies, managing the marketing budget, and ensuring brand consistency.

What qualifications are required for this position?

A degree in business administration, marketing, or a relevant related field is required, along with 3-5 years of experience in brand marketing or digital marketing.

Is fluency in any specific languages required?

Yes, fluency in both German and English is required.

What skills are essential for this role?

Essential skills include strong project management capabilities, strategic thinking, communication skills, and an understanding of the media landscape.

Is there any specific experience in influencer marketing required?

While experience in influencer marketing is considered a plus, it is not explicitly required.

What benefits does Zalando offer to employees?

Zalando offers benefits such as an employee shares program, discounts on fashion and beauty products, paid volunteering days, a hybrid working model, vacation days, and health and wellbeing options.

How many vacation days do employees receive annually?

Employees start with 27 vacation days a year.

Are applications accepted via email?

No, all applications must be completed using the online form; applications via email are not accepted.

Who can candidates contact for more information about the position?

Candidates can contact Mariia Kasperovych at mariia.kasperovych@zalando.de for more information.

Is relocation assistance available for this position?

Yes, relocation assistance is available, subject to prior agreement.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.