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Marketing Manager, Connected Care

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Bupa

11d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Melbourne

AI generated summary

  • You need solid marketing experience, digital media expertise, strong communication skills, analytical ability, and a relevant degree. Media agency background and adaptability in a regulated industry are pluses.
  • You will manage marketing activities for Connected Care, execute campaigns, analyze performance, optimize strategies, coordinate with agencies, and support broader marketing efforts.

Requirements

  • Solid experience in marketing including end-to-end campaign delivery (creative and media)
  • Demonstrated experience running digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape.
  • Strong written and verbal communication skills.
  • Strong analytical and problem-solving capability.
  • Ex Media agency experience would be highly regarded.
  • A Tertiary qualification in Marketing or a related business discipline (essential) with post-graduate studies in Marketing or related business discipline (desirable)
  • A demonstrated ability to work within a matrix team structure in a highly regulated industry to deliver business outcomes
  • Advanced understanding and application of marketing communications principles and strategies including brief writing, creative and media assessment
  • Ability to thrive in an evolving, changing and ambiguous working environment essential.

Responsibilities

  • Develop and manage Health Insurance member marketing activity for Connected Care, promoting Blua and its propositions and services through paid media channels to drive performance outcomes.
  • Support the Head of Marketing – Member to develop and deliver marketing and communication strategies to support our Blua business objectives.
  • Produce regular media forecasts, apply consistent testing methods for audiences & channels, build out audience segments for targeting and help guide on processes where industry certification is required across media partners, ensuring effective and efficient performance campaign activity.
  • Ensure precise, timely and effective execution of prioritised marketing campaigns within the relevant channels.
  • Adopt a test and learn approach to optimise campaign performance, leveraging the Blua CVP and product usage insights to continually test messages / proof points, creative and audience segments, feeding insights back to key Connected Care stakeholders and using them to inform plans.
  • Conduct regular reporting and analysis and actively contribute in weekly Blua performance meetings; providing recommendations for how to improve performance.
  • Ideate, validate, and assess marketing strategies to close strategic gaps and to help inform responses to business challenges and opportunities.
  • Lead the briefing process with creative and media agencies, ensuring briefs are clear and based on best practice to get the best from our marketing activity and contribute to achieving our objectives.
  • Actively collaborate, support and champion agile ways of working across the business and directly for Connected Care, enabling work to be delivered quickly and easily.
  • Support with broader Connected Care marketing activity as required, this may include but is not limited to website content, collateral development, events, in-store marketing, competitor reporting.

FAQs

What is the main responsibility of the Marketing Manager, Connected Care?

The main responsibility is to own the planning, development, and execution of marketing activities that align with business objectives for the Connected Care Digital Health strategy.

What are the key marketing channels this role will focus on?

This role will focus on paid media channels as well as selected other channels, including in-store marketing, to promote Blua and its propositions and services.

What qualifications are required for the Marketing Manager position?

A tertiary qualification in Marketing or a related business discipline is essential, and post-graduate studies in Marketing or a related field are desirable.

Is previous experience in a media agency preferred?

Yes, experience within a media agency is highly regarded for this role.

Will this role involve collaboration with other teams?

Yes, the Marketing Manager will actively collaborate with various teams and support agile ways of working across the business, particularly for Connected Care.

Are there opportunities for performance incentives in this position?

Yes, permanent roles attract performance incentives as part of their compensation package.

What kind of environment does Bupa offer?

Bupa offers a flexible hybrid working environment and values contributions from all team members in a supportive team setting.

What are some of the benefits of working with Bupa?

Benefits include competitive salary, generous leave provisions, significant discounts on insurance products, and health and wellness initiatives.

How is the reporting and analysis aspect of the role structured?

The Marketing Manager will conduct regular reporting and analysis, actively contributing to weekly Blua performance meetings and providing recommendations for performance improvement.

How can candidates apply for the Marketing Manager position?

Candidates can apply by clicking the 'Apply' button to access the online application process, which includes completing pre-employment checks including Criminal History.

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Bupa

Our purpose is helping people live longer, healthier, happier lives and making a better world.

Science & Healthcare
Industry
10,001+
Employees
1947
Founded Year

Mission & Purpose

upa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India.