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Marketing Manager, Guinness

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Diageo

17d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • Dublin
  • Quick Apply
    11d left

AI generated summary

  • You need strong marketing leadership, storytelling, commercial acumen, the ability to inspire teams, and expertise in multi-channel planning for this 12-month contract role.
  • You will drive innovation and experiential marketing for a major brand, crafting compelling storytelling across channels and ensuring strong commercial performance and collaboration.

Requirements

  • Please note: this is a 12-month fixed term contract opportunity
  • We are looking for a highly driven marketing leader capable of leading cross-functional and cross-agency teams to deliver breakthrough work
  • The successful candidate will be someone who can combine compelling brand storytelling with commercial acumen and an ability to inspire teams to deliver with pace and agility
  • They will need to develop strong relationships both with our agency partners and across all levels of the business as the Guinness cross-functional team is a large team with various interdependencies
  • This requires a marketer who has a strong track record of delivering compelling brand storytelling using multi-channel planning whilst also displaying strong commercial competence to deliver marketing performance and influence key collaborators
  • This role will require a leader with strong emerging strengths in the 4 leadership competencies
  • Win through Execution
  • Sets and pursues direction without guidance and takes a wide view of their accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Balances analysis and execution and adjusts thinking in the face of new information
  • Actively spots opportunities or issues and identifies which are urgent and important
  • Generates a range of workable solutions, decides what should be done and takes action
  • Shape the Future
  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates clarity and incorporates others' best thinking
  • Accurately digests large amounts of information and breaks down complex problems thoroughly
  • Challenges themselves and others to take on new or unfamiliar tasks and ways of working
  • Inspire through Purpose
  • Finds broader meaning in their work and aspires to make a significant difference
  • Reads their environment and understands how culture and context influences people's perspectives
  • Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
  • Communicates in a compelling, persuasive and impactful way
  • Draws on a variety of influencing styles to engage different audiences
  • Invest in Talent
  • Displays confidence in their ability to meet challenges and succeed
  • Maintains belief and optimism and bounces back quickly from setbacks or failures
  • Demonstrates a realistic and thoughtful awareness of their own capabilities
  • Proactively seeks feedback and development for growth and takes action
  • Worker Type : Fixed Term Contract (Fixed Term)
  • Primary Location: St James Gate
  • Additional Locations :
  • Job Posting Start Date : 2024-11-14

Responsibilities

  • The role will be responsible for leading the innovation and experiential marketing agendas for Guinness in one of the brand’s biggest markets.
  • This requires a marketer who has a strong track record of delivering compelling brand storytelling using multi-channel planning whilst also displaying strong commercial competence to deliver marketing performance and influence key collaborators.

FAQs

What is the duration of the contract for this position?

This is a 12-month fixed term contract opportunity.

Where is the primary location for this job?

The primary location for this job is St James Gate.

What type of leadership competencies are required for this role?

The role requires emerging strengths in four leadership competencies: Win through Execution, Shape the Future, Inspire through Purpose, and Invest in Talent.

What kind of marketing experience is necessary for candidates?

Candidates should have a strong track record of delivering compelling brand storytelling using multi-channel planning and displaying strong commercial competence to ensure marketing performance.

Is this role more focused on strategy or execution?

The role requires a balance between strategy and execution, with an emphasis on delivering breakthrough work with a focus on innovation and experiential marketing.

Will I need to collaborate with external partners in this role?

Yes, you will need to develop strong relationships with agency partners and various levels of the business as it involves a large cross-functional team.

What are the key responsibilities of the Marketing Manager for Guinness?

Key responsibilities include leading the innovation and experiential marketing agendas for Guinness in a major market and delivering compelling brand storytelling.

When does the job posting start?

The job posting starts on November 14, 2024.

What personal attributes are important for candidates applying to this position?

Candidates should possess high energy, ambition to achieve successful outcomes, confidence in their abilities, and the capacity to read their environment effectively to inspire others.

How important is agility in this role?

Agility is highly important as the role demands the ability to inspire teams to deliver with pace and agility in a fast-paced marketing environment.

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Diageo

Retail & Consumer Goods
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 25,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.