Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Manager, Home Buying & Ownership (12 months)

image

NatWest Group

28d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You need agency management experience, campaign strategy skills, knowledge of direct marketing, brand management, digital strategy, and strong budget management. Stakeholder engagement is essential.
  • You will develop and manage home and life insurance marketing campaigns, ensure compliance, analyze performance, and collaborate with teams for multi-channel integration.

Requirements

  • To succeed in this role, you’ll need a track record of creative excellence and agency management experience along with relevant experience in campaign strategy through to delivery, in a client or agency role. You’ll also have an understanding of external insurance regulations and their impact on the customer and marketing strategy.
  • Significant experience of direct marketing techniques
  • Solid marketing experience in a large matrix organisation
  • An understanding of the critical elements of brand management
  • Experience of influencing effectively and stakeholder engagement
  • An understanding of digital strategy and implementation
  • Strong budget management experience

Responsibilities

  • This is a valuable opportunity which will give you the chance to use and develop your creative marketing and communication skills, as well as your project campaign and management skills
  • You’ll be responsible for delivering home and life insurance marketing activity, from creative development and campaign management to final execution
  • Joining our collaborative and influential team, you'll operate in a fast moving, enterprising environment and gain great visibility
  • You’ll work from home some of the time, but you’ll also spend a minimum of two days a week working from the office
  • We’re offering this role for 12 months
  • As a Marketing Manager, you’ll be developing and delivering the marketing strategy and plan for home and life insurance, working closely with key stakeholders to deliver direct marketing campaigns
  • You’ll also work closely with key stakeholders in digital marketing to develop and deliver creative campaigns to achieve our overall commercial objectives
  • We’ll also look to you to understand campaign performance and drive continuous improvement through test and learn to achieve commercial objectives
  • Managing campaign development to make sure these deliver against the brief
  • Approving content to make sure it complies with our creative strategy and principles
  • Building strong relationships with key delivery partners, both internal and external, to ensure you deliver data-led, optimised and integrated campaigns
  • Collaborating with other teams to ensure multi-channel integration on relevant campaigns
  • Liaising with digital, performance media, and marketing delivery teams to make sure all campaigns are optimised across all channels

FAQs

What is the duration of this position?

The role is for a duration of 12 months.

What are the main responsibilities of the Marketing Manager?

The Marketing Manager will be responsible for developing and delivering the marketing strategy and plan for home and life insurance, managing campaign development, approving content, building relationships with key delivery partners, and collaborating with other teams for multi-channel integration.

How much time will I be required to work from the office?

You will spend a minimum of two days a week working from the office.

What skills are required for this role?

Candidates should have a track record of creative excellence, agency management experience, direct marketing techniques, solid marketing experience in a large matrix organization, an understanding of brand management, and strong budget management experience.

Will I need to collaborate with different teams?

Yes, you will collaborate with other teams, including digital, performance media, and marketing delivery teams, to ensure multi-channel integration.

Is experience in digital marketing necessary for this role?

Yes, an understanding of digital strategy and implementation is necessary.

Is prior experience in the insurance industry required?

While not explicitly stated, an understanding of external insurance regulations and their impact on customer and marketing strategy is important.

Will I be involved in analyzing campaign performance?

Yes, you are expected to understand campaign performance and drive continuous improvement through a test and learn approach to achieve commercial objectives.

Does this role involve stakeholder management?

Yes, effective stakeholder engagement and the ability to influence are crucial components of this role.

What type of marketing techniques should I be familiar with?

You should have significant experience in direct marketing techniques.

image

NatWest Group

A relationship bank for a digital world. We champion potential.

Finance
Industry
10,001+
Employees
1968
Founded Year

Mission & Purpose

We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.