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Marketing Manager (Lifestyle)

  • Job
    Mid Level
  • Marketing
  • £52.5K
  • London

AI generated summary

  • You need proven full-funnel marketing experience in the lifestyle industry, strategic planning skills, consumer understanding, collaboration abilities, digital expertise, performance analysis, and a commitment to sustainability.
  • You will develop and execute global marketing campaigns, drive consumer behavior shifts, collaborate cross-functionally, build digital experiences, measure campaign effectiveness, and champion sustainability goals.


  • Proven experience in managing end-to-end marketing strategies and executing full-funnel, 360° marketing campaigns in the lifestyle or related industry.
  • Strong strategic planning, campaign development, and execution skills. Ability to drive brand awareness and consumer engagement across various marketing channels.
  • Expertise in understanding consumer behaviour, category dynamics, and cultural landscapes to create compelling and relevant brand stories.
  • Excellent collaboration skills to work effectively with internal teams and external partners. Ability to support cross-functional projects and drive marketing initiatives.
  • Proficient in building digital experiences and leveraging owned and earned channels to engage and grow the brand community.
  • Strong ability to develop and analyse performance metrics to optimize marketing efforts and achieve business results.
  • Commitment to advancing sustainability and social responsibility initiatives in alignment with the brand's goals.


  • Develop and execute full-funnel, 360° marketing campaigns and global initiatives to drive brand and business results in line with the brand strategy.
  • Ensure the timely delivery of marketing activities from creation through to execution, driving consumer behaviour shifts necessary for achieving short and long-term sales, profit, and brand KPI targets.
  • Be the expert on our consumer, category, and cultural landscape to create stories that align with our brand truths. Ensure all marketing activities are insight-driven and relevant to attract and retain consumers in key markets with differentiated propositions.
  • Support the Head of Marketing in executing elements of the Brand Plan across the business and into key license and distribution partners through collaborative cross-functional working.
  • Work closely with the content and community team to build a digital experience through owned and earned channels, turning followers into brand and product fans.
  • Support the Head of Marketing in delivering brand development projects, including brand strategy and planning, brand positioning and guidelines, and communications and media planning.
  • Develop metrics and measurements to determine campaign effectiveness. Partner with the insight team and agencies to implement performance measurement and channel optimization to drive brand heat and business results.
  • Champion the brand's sustainability and social responsibility goals, ensuring a growing positive impact through progressing existing partnerships and developing new ones.


What is the primary responsibility of the Marketing Manager (Lifestyle) role?

The primary responsibility of the Marketing Manager (Lifestyle) is to manage the end-to-end marketing strategy, including strategising, planning campaigns, and developing activation platforms to grow the brand while aligning with business needs.

What brands does Pentland Brands own?

Pentland Brands owns Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, KangaROOS, and Red or Dead.

What is the culture like at Pentland Brands?

Pentland Brands celebrates differences and gives everyone the freedom to innovate and grow. We believe in building brands and careers in an exceptional place where people are driven by a clear, single-minded focus on being consumer-centric and improving performance.

What qualities are essential for the Marketing Manager (Lifestyle) role?

Essential qualities for the Marketing Manager (Lifestyle) role include a deep understanding of consumers, the cultural landscape, and brand truths. Proven experience in developing marketing strategies and campaigns is also crucial for success in this role.

Building a family of brands, for the world to love, generation after generation.

Fashion & Arts
Founded Year

Mission & Purpose

Pioneering brands that make life better. We are Pentland Brands, a global family business bringing some of the most loved sports, outdoor and lifestyle brands to millions of people around the world. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, KangaROOS and Red or Dead. We’re the footwear and apparel licensee for Kickers in the UK. We also have a joint venture partnership with Lacoste for footwear. All our brands have their own unique identities and every one of them is powered by Pentland. We have around 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future. We celebrate difference and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way: - Success is a team game - With clarity and courage - Better as standard - In good conscience


  • Building a positive business

    Our teams are united in taking action for people and planet. We focus on creating products our consumers are proud to wear, by supporting workers in our supply chain, helping our own people to achieve their best, and giving back to our communities. We have three employee positive business squads, which drive how we take action across areas including sustainability, charity, diversity and inclusion.

  • Health & wellbeing

    Other benefits we offer include a one hour time-out every day, an employee assistance programme for confidential advice and access to counsellors, D&I support squads, social events and give-back days.

  • Career development

    We help our people reach their potential through programmes such as unlimited access to LinkedIn Learning, regular speaker sessions and sponsorship or study support to colleagues looking to achieve their further education ambitions.

  • Rewards & recognition

    We offer generous discounts across our brands, so you can enjoy the outdoors in Berghaus or bring tennis chic to the streets in ellesse.

  • Hybrid & flexible working

    We understand that balance is important, whether you’re based in one of our global offices or working from home. All our offices are designed to be creative environments for our people to thrive. We also make space for our people to work flexibly where they can, in a way that’s right for them.