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Marketing Manager, Marketing Budget & Operations

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McDonald's

15d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Chicago
  • Quick Apply

AI generated summary

  • You need a relevant degree, 4-7 years in marketing operations or finance, strong budget management, communication skills, and proficiency in financial software.
  • You will manage agency sourcing, budgets, and financial oversight, build relationships, ensure alignment with marketing goals, and report on performance and spend.

Requirements

  • Bachelor’s degree in Marketing, Finance, Business Administration, or a related field;
  • 4-7 years of experience in marketing operations, finance, or agency management.
  • Experience in agency sourcing, budget management and financial oversight
  • Demonstrated ability to manage multiple priorities
  • Strong financial management and budget oversight capabilities
  • Effective communication, negotiation and relationship management skills
  • Excellent organizational and project management skills
  • Strong analytical skills and attention to detail
  • Proficiency in financial and project management software

Responsibilities

  • This role will be responsible for supporting the Director of Marketing Finance & Operations in overseeing the financial and operational activities of the marketing department. This role will manage agency sourcing processes, monitor budgets, and ensure the efficient operation of marketing initiatives.
  • Agency Sourcing & RFP/RFI Management: Assist in managing the sourcing and selection process for national and local marketing agencies; Collaborate with internal teams to ensure agency selection supports broader marketing objectives.
  • Agency Scope Management: Help define and manage the scope of work for agency partnerships, ensuring alignment with marketing goals; Assist in reviewing and adjusting scopes as necessary to accommodate evolving business needs.
  • Budget / Fee Management: Support the budgeting process for national G&A and OPNAD marketing programs, agency-related expenses, ensuring they align with the overall marketing budget; Assist in negotiating and managing agency fees to ensure cost-effectiveness and value for the organization; Regularly review fee structures to maintain competitiveness and alignment with industry standards.
  • Relationship Management: Help build and maintain strong relationships with internal executive stakeholders and national and local agencies, ensuring integration into the organization's marketing strategy.
  • Collaboration: Assist in managing cross-functional workstreams related to marketing investment strategies; Contribute to storytelling and data-driven insights to influence stakeholders; Work closely with national and local marketing teams to ensure agency deliverables align with brand guidelines and strategic objectives; Support cross-functional collaboration to align agency work with the broader marketing strategy.
  • Reporting & Analysis: Monitor and report marketing department financials and agency performance.
  • Finance Activities: Support financial oversight of a portfolio of marketing products, ensuring alignment with strategic goals.

FAQs

What is the primary role of the Marketing Manager in this position?

The Marketing Manager will support the Director of Marketing Finance & Operations in overseeing financial and operational activities within the marketing department, including agency sourcing, budget management, and ensuring efficient marketing initiatives.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Finance, Business Administration, or a related field is required along with 4-7 years of experience in marketing operations, finance, or agency management.

Is this position eligible for bonuses?

Yes, this position is eligible for a bonus, which is calculated based on individual and company performance.

What are some of the primary responsibilities of the Marketing Manager?

Primary responsibilities include agency sourcing and RFP/RFI management, agency scope management, budget and fee management, relationship management, collaboration with cross-functional teams, and reporting and analysis of marketing department financials and agency performance.

Can you describe the benefits available for this position?

Benefits include health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible working arrangements, and time off policies such as sick leave, parental leave, and vacation/PTO.

What tools or skills should I possess for financial management in this role?

Strong financial management and budget oversight capabilities, proficiency in financial and project management software, analytical skills, and attention to detail are essential for this role.

What is the salary range for this position?

The expected salary range for this role is between $98,140 and $125,130 per year, depending on experience and other job-related factors.

Does McDonald's provide accommodations during the application process?

Yes, McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process.

How does McDonald's approach diversity and inclusion in the workplace?

McDonald’s is committed to equal employment opportunities and promotes an inclusive work environment for all employees and applicants, prohibiting discrimination and harassment of any kind.

Is experience in agency management necessary for this role?

Yes, experience in agency sourcing, budget management, and financial oversight is important for this position to ensure effective management of agency partnerships and marketing initiatives.

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Retail & Consumer Goods
Industry
10,001+
Employees
1955
Founded Year

Mission & Purpose

McDonald's is a global fast-food chain known for its iconic burgers, fries, and beverages. Since its founding in 1940, McDonald's has focused on delivering consistent, high-quality food with quick service in a family-friendly environment. Their mission is to provide a convenient, enjoyable dining experience for customers worldwide, emphasizing innovation and community engagement. McDonald’s aims to be the world’s best quick-service restaurant by maintaining quality, affordability, and accessibility.