FAQs
What is the primary purpose of the Marketing Manager role at Mastercard?
The primary purpose of the Marketing Manager role is to lead growth marketing initiatives that acquire, engage, and retain customers while enhancing Mastercard's marketing services and consulting capabilities.
What kind of experience is required for this position?
An undergraduate degree with expertise in growth marketing and experience in driving omni-channel user acquisition and engagement is required.
What types of responsibilities will the Marketing Manager have?
Responsibilities will include developing personalized engagement strategies, managing multi-channel media platforms, driving CRM & analytics for growth, optimizing market insights, and collaborating with senior stakeholders.
Is experience in data analysis important for this role?
Yes, strong capability in data analysis is essential, as the Marketing Manager will need to translate raw data into actionable insights to drive marketing strategies.
What are the preferred qualifications for this position?
Preferred qualifications include additional marketing experience in agency environments, knowledge of search engine optimization, experience with data visualization tools, and an MBA or master’s degree in marketing or digital.
Does this role require collaboration with other teams?
Yes, the role involves championing collaborative innovation and partnering with internal and external stakeholders across various industries.
Will the Marketing Manager be expected to mentor junior consultants?
Yes, the Marketing Manager will provide on-the-job training, coaching, and mentorship to junior consultants.
What type of work environment can the Marketing Manager expect?
The work environment is dynamic, requiring a balance between traditional marketing endeavors and embracing transformational changes within the marketing services.
Are there opportunities for creativity in this role?
Yes, the Marketing Manager is expected to bring creative solutions to complex challenges and drive innovative digital marketing initiatives.
Is travel required for this position?
Yes, eligibility for travel and the ability to apply for travel visas as needed is required for this position.