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Marketing Manager - Marketing Services, Advisors & Consulting Services-R-239501

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Mastercard

13d ago

  • Job
    Full-time
    Senior & Expert Level
  • Consulting
    Marketing
  • Gurgaon

AI generated summary

  • You need a growth marketing mindset, data analysis skills, client management experience, strong communication abilities, and a track record in omni-channel marketing execution.
  • You will develop personalized marketing strategies, manage multi-channel campaigns, analyze data for growth, optimize user experience, collaborate on innovative solutions, and mentor junior consultants.

Requirements

  • Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
  • Market savvy, understanding emerging trends and using market opportunities
  • Problem solving and user centric mentality, bringing creative solutions to complex challenges
  • Strong capability in data analysis, translating raw data into actionable insights
  • Client Management: Proven track record in managing client accounts and leading digital marketing solutions
  • Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
  • Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively. Inspiring team leader, fostering a culture of creativity and data-driven decision making
  • Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
  • Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
  • Ability to communicate effectively in English and the local office language (if applicable)
  • Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
  • Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
  • Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Experience leading development and implementation of solutions and measuring impact on clients' business
  • Experience generating new knowledge or creating innovative solutions for a firm
  • Relevant industry expertise and/or experience in product, sales, or marketing technology
  • MBA or master’s degree with specialization in marketing or digital
  • Abide by Mastercard’s security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Responsibilities

  • Lead personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
  • Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
  • Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
  • Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
  • Champion collaborative innovation: Partner with senior internal and external stakeholders across a range of industries for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
  • Provide on-the-job training, coaching, and mentorship to junior consultants

FAQs

What is the primary purpose of the Marketing Manager role at Mastercard?

The primary purpose of the Marketing Manager role is to lead growth marketing initiatives that acquire, engage, and retain customers while enhancing Mastercard's marketing services and consulting capabilities.

What kind of experience is required for this position?

An undergraduate degree with expertise in growth marketing and experience in driving omni-channel user acquisition and engagement is required.

What types of responsibilities will the Marketing Manager have?

Responsibilities will include developing personalized engagement strategies, managing multi-channel media platforms, driving CRM & analytics for growth, optimizing market insights, and collaborating with senior stakeholders.

Is experience in data analysis important for this role?

Yes, strong capability in data analysis is essential, as the Marketing Manager will need to translate raw data into actionable insights to drive marketing strategies.

What are the preferred qualifications for this position?

Preferred qualifications include additional marketing experience in agency environments, knowledge of search engine optimization, experience with data visualization tools, and an MBA or master’s degree in marketing or digital.

Does this role require collaboration with other teams?

Yes, the role involves championing collaborative innovation and partnering with internal and external stakeholders across various industries.

Will the Marketing Manager be expected to mentor junior consultants?

Yes, the Marketing Manager will provide on-the-job training, coaching, and mentorship to junior consultants.

What type of work environment can the Marketing Manager expect?

The work environment is dynamic, requiring a balance between traditional marketing endeavors and embracing transformational changes within the marketing services.

Are there opportunities for creativity in this role?

Yes, the Marketing Manager is expected to bring creative solutions to complex challenges and drive innovative digital marketing initiatives.

Is travel required for this position?

Yes, eligibility for travel and the ability to apply for travel visas as needed is required for this position.

Connecting Everyone to Priceless Possibilities

Consulting
Industry
10,001+
Employees
1966
Founded Year

Mission & Purpose

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.