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Marketing Science Analyst

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need a B.S. in a quantitative field, strong communication skills, experience with Tableau, stats knowledge, familiarity with Python/R, and the ability to manage multiple projects effectively.
  • You will analyze digital data for trends, create visual reports, enhance analytics processes, gather marketing insights, and collaborate on client solutions and proposals.

Requirements

  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.

Responsibilities

  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Design dashboards and data visualizations to answer questions and improve reporting efficiency.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

FAQs

What is the primary role of a Marketing Science Analyst?

The primary role of a Marketing Science Analyst involves analyzing data across a digital landscape to discover trends, solve problems, and identify opportunities, as well as turning data into actionable insights through storytelling and data visualization.

What kind of experience is required for this position?

The position requires 1 to 3 years of experience in marketing science, involving ownership of deliverables across various initiatives, particularly in areas such as tracking and measurement, reporting, data visualization, and statistical modeling.

What key skills are necessary for this role?

Key skills necessary for this role include strong communication and collaboration abilities, experience with data visualization platforms (preferably Tableau), a baseline understanding of statistical analysis techniques, and familiarity with statistical programming languages like Python or R.

Is experience with website analytics platforms necessary?

While it is not mandatory, having experience with at least one website analytics platform (e.g., Google or Adobe Analytics) is considered a nice to have for this position.

What educational background is preferred for candidates?

A B.S. degree in a quantitative or technical field, such as statistics, mathematics, business, finance, social sciences, computer science, or information management, is preferred.

How is the training and onboarding process structured for new hires?

The Talent Team at Critical Mass focuses on providing the best training, onboarding, and employee experience possible, ensuring new hires are set up for long-term success.

What benefits are offered to employees?

Critical Mass offers a competitive benefits package that includes global maternity and parental leave, vacation and wellness days, therapy sessions, hybrid work options, summer Fridays, and more.

How many days a week are employees expected to work from the office?

Employees are expected to work from the office a minimum of 3 days a week, which supports continuous learning, collaboration, and employee engagement.

Does Critical Mass have a commitment to diversity and inclusion?

Yes, Critical Mass is committed to diversity and inclusion in the workplace and does not tolerate discrimination based on various protected statuses.

What should I do if I have concerns about the hybrid work expectation?

If you have concerns about the hybrid work expectation, you are encouraged to communicate those concerns immediately so the team can help navigate your situation accordingly.

We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.

Marketing & Advertising
Industry
1001-5000
Employees
1996
Founded Year

Mission & Purpose

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!