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Marketing Science Analyst

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Critical Mass

9d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need a B.S. in a quantitative field, strong communication skills, experience with Tableau and web analytics, knowledge of digital media channels and attribution models, and familiarity with Python or R.
  • You will analyze marketing data, create visual reports, automate processes, develop measurement frameworks, and collaborate with teams to provide insights and support new business initiatives.

Requirements

  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.

Responsibilities

  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

FAQs

What qualifications are required for the Marketing Science Analyst position?

A B.S. degree in a quantitative or technical field, including but not limited to statistics, mathematics, business, finance, social sciences, computer science, or information management, is required.

What type of experience is preferred for this role?

The position requires 1 to 3 years of experience owning marketing science deliverables across various initiatives, focusing on areas such as tracking and measurement, reporting, data visualization, and statistical modeling.

What data visualization platform experience is preferred for this role?

Experience with Tableau is preferred for the data visualization platform.

Which website analytics platform experience is necessary for this position?

Experience with at least one website analytics platform, such as Google Analytics or Adobe Analytics, is necessary.

Are there specific digital media platforms that candidates should be familiar with?

Yes, familiarity with digital media platforms such as Google Campaign Manager, Google Ads, or Facebook Insights is preferred.

Is knowledge of statistical programming languages required for the role?

Familiarity with statistical programming languages like Python or R is preferred.

How does the company support employee development?

The company offers funding towards internal learning and development opportunities.

What are the working conditions for this role?

The position follows a hybrid work model, requiring employees to work from the office a minimum of 3 days a week.

Does the company offer any wellness benefits?

Yes, the company provides six free therapy sessions through Therify along with vacation, wellness days, and flex days.

How does the company prioritize diversity and inclusion?

Critical Mass is committed to diversity and inclusion in the workplace, aiming for at least 50% representation from underrepresented communities and maintaining a Diversity and Inclusion Board with 12 affinity groups.

Can I reach out for accommodations if I have a disability?

Yes, individuals with disabilities who would like to request accommodations can reach out to accommodations@criticalmass.com.

Is there a specific way the Talent Acquisition team will communicate with candidates?

The Talent Acquisition team will only communicate from email addresses using the URLs criticalmass.com and us.greenhouse-mail.io, and will not use messaging apps like Facebook Messenger or WhatsApp.

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Critical Mass

We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.

Marketing & Advertising
Industry
1001-5000
Employees
1996
Founded Year

Mission & Purpose

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!