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Marketing & Social Media Manager (m/w/d)

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Marriott International

2mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Frankfurt

AI generated summary

  • You should have a degree in marketing or communication, several years of experience in marketing (preferably in hospitality), strong digital marketing skills, and fluent German and English.
  • You will develop and implement marketing strategies, manage campaigns, optimize digital channels, enhance SEO, and oversee social media and influencer partnerships to boost brand presence.

Requirements

  • Erfolgreich abgeschlossenes Studium oder Ausbildung im Bereich Marketing, Kommunikation oder einem vergleichbaren Feld.
  • Mehrjährige Berufserfahrung im Marketing, idealerweise in der Hotellerie.
  • Fundierte Kenntnisse im digitalen Marketing, insbesondere SEO, Social Media & Content-Marketing.
  • Kreativität und Gespür für Markenkommunikation.
  • Fließende Deutsch- und Englischkenntnisse in Wort & Schrift.

Responsibilities

  • Strategisches Marketing & Kommunikation
  • Entwicklung & Umsetzung eines ganzheitlichen Marketingplans inkl. Budgetplanung.
  • Positionierung des Hotels sowie der gastronomischen Outlets durch zielgerichtete Marketingmaßnahmen.
  • Planung, Organisation und Durchführung von Werbekampagnen, Fotoshootings und PR-Aktivitäten.
  • Pflege von Pressekontakten & Erstellung von Pressemitteilungen.
  • Zusammenarbeit mit Agenturen und internen Abteilungen.
  • Digital Marketing & Social Media
  • Pflege & Optimierung aller internen und externen Online-Kanäle (z. B. Marriott.com, Social Media, externe Websiten).
  • Umsetzung & Steuerung von SEO-Kampagnen, Paid-Adveritising und digitalen Marketingprojekten.
  • Entwicklung & Umsetzung einer kreativen Social Media Strategie inkl. Redaktionsplan.
  • Betreuung & Steuerung von Influencer-Kooperationen sowie Content-Marketing-Strategien.
  • Durchführung interner Social-Media-Schulungen.

FAQs

What is the job title for this position?

The job title is Marketing & Social Media Manager (m/w/d).

Where is the location of the job?

The job is located at the Frankfurt Marriott Hotel, Hamburger Allee 2, Frankfurt, Hessen, Germany.

Is this a full-time position?

Yes, this position is full-time.

Is this position remote?

No, this position is not remote.

What kind of team culture can I expect?

You can expect a familial and diverse team from various nations, with flat hierarchies where team members support and learn from each other.

What onboarding programs are offered?

The company offers a targeted onboarding program and a "Be our Guest" program, along with personal accommodations for your start.

What kind of training and development opportunities are available?

There is a large selection of internal and external training, individual development plans, excellent promotion opportunities, and transfer opportunities to sister hotels.

What kind of benefits are provided?

Benefits include Christmas and vacation bonuses, discounted parking, appreciation bonuses, employee referral programs, wealth-building benefits, discounted employee stays, and food & beverage discounts in over 8,500 Marriott hotels worldwide.

What qualifications are required for this role?

A successful completion of a degree or training in marketing, communications, or a comparable field is required along with several years of professional experience in marketing, preferably in the hospitality industry.

What digital marketing skills are needed for this job?

Candidates should have solid knowledge of digital marketing, particularly in SEO, social media, and content marketing.

What languages are required for this position?

Fluency in German and English, both spoken and written, is required.

Who can I contact if I have questions about the application process?

You can contact Anke Wehmeier at recruiting.frankfurt@marriotthotels.com for any queries regarding the application process.

Does Marriott International promote diversity?

Yes, Marriott International is an equal opportunity employer committed to diversity and maintaining an inclusive culture.

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Marriott International

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.