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Marketing Specialist

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Rapid7

18d ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Customer Relations
    Marketing
  • Melbourne

AI generated summary

  • You need a relevant degree, strong communication skills, project management abilities, proficiency in Google Workspace, CRM and marketing tools, a collaborative mindset, and a passion for tech and cybersecurity. Japanese skills are a plus.
  • You will support marketing campaigns, manage budgets, coordinate events, analyze metrics, localize materials, improve processes, manage merchandise, and assist with partner activities.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Strong communication skills, both written and verbal English, with the ability to articulate complex concepts clearly and concisely.
  • Excellent organisational and project management abilities, with a keen attention to detail and the ability to prioritise tasks in a fast-paced environment.
  • Proficiency in Google Workspace and familiarity with marketing tools such as CRM systems (Salesforce) and marketing automation platforms (Marketo).
  • Fluency in English; additional language skills relevant to the APJ region are a plus.
  • A proactive and collaborative mindset, with the ability to work effectively both independently and as part of a team.
  • Passion for technology and Cyber Security, with a desire to learn and grow in a dynamic industry.
  • Japanese language skills would be advantageous.

Responsibilities

  • Be a reliable support to the APJ Marketing team, facilitating development and execution of marketing campaigns as per instructions provided.
  • Provide administrative support such as budget tracking, invoice processing, and project management, to ensure smooth operation of marketing initiatives.
  • Help in creating presentation decks for quarterly business reviews and event and campaign briefings, ensuring accuracy and alignment with key objectives.
  • Coordinate collaboration with cross-functional teams to ensure there is alignment of marketing activities with business objectives.
  • Assist with organising, promoting and execution of events, webinars, and trade shows to raise brand awareness and generate interest in Rapid7’s solutions.
  • Contribute to the management of digital marketing activities such as social media, email marketing, and online advertising campaigns to generate leads and drive engagement.
  • Assist with monitoring and analysing marketing metrics and KPIs to optimise performance and measure effectiveness of campaigns.
  • Coordinate localisation of marketing materials for various APJ markets, ensuring alignment with cultural and linguistic nuances.
  • Collaborate with the team to identify opportunities for improving marketing systems and processes, aiming to enhance efficiency and effectiveness of marketing efforts.
  • Manage the APJ merchandise inventory and order management, to ensure effective utilisation and monitoring of ROI off the back of promotional sends.
  • Help elevate internal communication of the APJ Marketing plan and activities to support stakeholder visibility, engagement and buy in.
  • Support of various Channel Partner activities, including Partner Roadshows and Summits.

FAQs

What is the primary focus of the Marketing Specialist role at Rapid7?

The primary focus of the Marketing Specialist role is to drive key activities that enable the team to effectively promote Rapid7’s leading Cyber Security solutions to end users and channel partners across the APJ region.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with strong communication skills, excellent organizational abilities, and proficiency in Google Workspace and marketing tools.

Is experience with marketing automation platforms necessary for this role?

Familiarity with marketing automation platforms, such as Marketo, is preferred, along with experience with CRM systems like Salesforce.

What type of team will the Marketing Specialist be working with?

The Marketing Specialist will work within the APJ Marketing team, which is a collaborative group located across Australia, Japan, and Singapore.

Are additional language skills beneficial for this role?

Yes, while fluency in English is required, additional language skills relevant to the APJ region, particularly Japanese, would be advantageous.

What specific responsibilities will the Marketing Specialist have?

Responsibilities include supporting marketing campaign execution, providing administrative support, creating presentation decks, coordinating events, managing digital marketing activities, and analyzing marketing metrics.

What type of environment will the Marketing Specialist be working in?

The Marketing Specialist will work in a fast-paced and dynamic environment, supporting demand generation and customer growth initiatives.

Is a proactive attitude important for this role?

Yes, a proactive and collaborative mindset is essential, allowing the Marketing Specialist to effectively work both independently and as part of a team.

What opportunities for growth are available in this role?

This role offers hands-on experience in marketing within the Cyber Security industry and opportunities to contribute to improving marketing systems and processes.

How does Rapid7 approach team diversity?

Rapid7 values multi-dimensional teams that reflect a variety of backgrounds and professional experiences, believing that this diversity leads to better ideas and solutions.

Technology
Industry
1001-5000
Employees
2000
Founded Year

Mission & Purpose

Organizations around the globe rely on Rapid7 technology, services, and research to securely advance. The visibility, analytics, and automation delivered through our Insight cloud simplifies the complex and helps security teams reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks.