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Marketing Specialist

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ICF

6d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Reston

AI generated summary

  • You need a bachelor's in Communications, Marketing, or related field, or one year of experience in lieu. Plus, 1+ years in marketing or advertising, preferably in consumer marketing.
  • You will assist in marketing energy efficiency programs, develop communication plans, create marketing materials, coordinate campaigns, track metrics, and manage project deadlines using digital tools.

Requirements

  • A bachelor’s degree in Communications, Marketing, Advertising, or related majors. (or applicants can substitute one year of related experience for one year of education)
  • 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.

Responsibilities

  • Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
  • Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
  • Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc.
  • Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
  • Prepare monthly reports on activities, media analytics, and results of the marketing program.
  • Help develop presentations and other communications tools.
  • Track and report on marketing campaign metrics.
  • Prepare and manage printing requests to ensure collateral is in market at all times.
  • Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.

FAQs

Do we support remote work?

Yes, we do support remote work in a hybrid format with periodic working days at our headquarters in Reston, VA.

What is the minimum qualification required for this position?

The minimum qualification required is a bachelor’s degree in Communications, Marketing, Advertising, or related majors, or one year of related experience can be substituted for one year of education.

How much experience is required for this role?

A minimum of 1+ years of working experience in marketing, advertising, social marketing, or a related field is required, particularly experience in consumer marketing at an advertising agency or consulting firm.

Are there opportunities for professional development?

Yes, the company offers tuition reimbursement, access to professional development resources, and other investments in your career growth.

What kind of marketing tasks will I be involved in?

You will assist with marketing and advertising of energy efficiency programs, develop marketing communications plans, collaborate on creative materials, track campaign metrics, and prepare reports.

Is prior experience in an advertising agency preferred?

Yes, it is preferred to have an internship at an advertising agency and/or experience working on a consumer marketing account.

What tools will I need to use in this role?

You will need to use tools like Microsoft Project, Excel, SharePoint, and may also work with Google Analytics for tracking and reporting results.

Do we have a commitment to diversity and equal opportunity?

Yes, we are an equal opportunity employer and are committed to building an inclusive workplace that allows everyone to thrive, regardless of any protected characteristics.

What is the pay range for this position?

The pay range for this position based on full-time employment is $50,353.00 - $85,600.00, depending on various factors such as experience and geographic location.

Can I request reasonable accommodations during the application process?

Yes, reasonable accommodations are available for individuals in need, and you can request them by emailing Candidateaccommodation@icf.com.

We are not a typical consulting firm and our people are not typical consultants.

Consulting
Industry
5001-10,000
Employees
1969
Founded Year

Mission & Purpose

ICF (NASDAQ:ICFI) is a global consulting and technology services provider with approximately 8,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives.