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Marketing Specialist

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Boldr

23d ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Manila
    Remote
  • Quick Apply

AI generated summary

  • You must have 4 years of marketing experience, a relevant degree, knowledge of digital/traditional marketing, data analytics, and tools like HubSpot and Adobe. Strong communication and organization skills are essential.
  • You will analyze marketing data, optimize campaigns, conduct market research, assist in content creation, and collaborate on strategies to enhance lead generation and audience engagement.

Requirements

  • A critical thinker with an eye for even the most minute of details
  • Passionate about the client experience
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
  • Previous working experience as a Marketing Specialist for 4 years
  • Bachelor's Degree in marketing, communications, or a similar relevant field
  • In-depth knowledge of traditional and digital marketing and market research methods
  • Applicable knowledge of marketing data analytics and tools
  • Hands-on experience with marketing software (Adobe Creative Suite & CRM(HubSpot is preferred)) and applications (Google Analytics, Social media business account management, Graphic design software is a plus - Adobe, Canva, etc)
  • Outstanding communication, interpersonal, and presentation skills
  • Excellent organizational and time management skills

Responsibilities

  • Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
  • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Assist in the execution of marketing plans to reach audiences through targeted channels
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  • Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement
  • Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
  • Provide recommendations for future strategic initiatives through competitive and financial analysis
  • Conduct market research to find answers about consumer requirements, habits, and trends
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
  • Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market
  • Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

FAQs

What is the main goal of the Marketing Specialist role at Boldr?

The main goal of the Marketing Specialist role at Boldr is to deliver effective marketing programs that enhance the company's reputation and drive growth by leveraging data analytics, conducting market research, and developing creative marketing strategies.

What values are important to Boldr?

Boldr values authenticity, curiosity, dynamism, ambitious vision combined with operational excellence, and empathy in all partnerships.

What experience is required for this position?

The ideal candidate should have at least 4 years of previous working experience as a Marketing Specialist.

What educational background is preferred for this role?

A Bachelor's Degree in marketing, communications, or a similar relevant field is preferred for this role.

What tools and software should candidates be familiar with?

Candidates should have hands-on experience with marketing software, specifically Adobe Creative Suite and CRM (HubSpot preferred), as well as proficiency in Google Analytics and social media business account management. Knowledge of graphic design software (Adobe, Canva, etc.) is a plus.

What communication skills are expected from the Marketing Specialist?

The Marketing Specialist should possess outstanding communication, interpersonal, and presentation skills to effectively collaborate within the team and with external stakeholders.

Are there any specific responsibilities tied to marketing campaigns?

Yes, the Marketing Specialist will assist in the execution of integrated marketing campaigns, contribute to content creation, and support initiatives related to product launches, social media, and sales enablement.

What types of insights will the Marketing Specialist be responsible for providing?

The Marketing Specialist will provide actionable insights based on data analytics to assess the performance of marketing campaigns and support decision-making within the marketing team.

What benefits do employees receive at Boldr?

Employees at Boldr receive benefits such as private health insurance, paid time off, work from home options, training and development opportunities, mental health programs, and Philhealth coverage.

What qualities does Boldr look for in a candidate?

Boldr seeks candidates who are curious and authentic, critical thinkers with attention to detail, passionate about client experience, and strategic thinkers who can help achieve marketing and sales goals.

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Boldr

Consulting
Industry
501-1000
Employees
2016
Founded Year

Mission & Purpose

Boldr Impact is a company that focuses on providing outsourced business services with an emphasis on social impact and sustainability. They offer solutions in areas such as customer support, data entry, and back-office operations, partnering with organisations to improve efficiency while fostering positive social and environmental change. Boldr Impact’s ultimate mission is to deliver exceptional business services that not only drive client success but also contribute to meaningful social and environmental outcomes. Their purpose is to create a positive impact through their work by integrating ethical practices and supporting initiatives that benefit both their clients and the communities they serve.