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Marketing Specialist - Sports Sponsorship Specialist

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Fedex

9d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Porto

AI generated summary

  • You should have strong project management skills, creative problem-solving abilities, excellent communication, digital marketing proficiency, analytical skills, attention to detail, and good PC skills.
  • You will develop activation plans, oversee marketing campaigns, collaborate with teams, implement digital strategies, create content, analyze performance, manage budgets, and build stakeholder relationships.

Requirements

  • Strong project management and organizational skills.
  • Creative thinking and problem-solving abilities.
  • Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
  • Proficiency in digital marketing tools and platforms.
  • Ability to analyze data and translate insights into actionable strategies.
  • Ability to thrive in a fast-paced environment.
  • Strong attention to detail and commitment to excellence.
  • Good PC & Microsoft office skills (especially PowerPoint and Excel)

Responsibilities

  • Collaborate with the wider team to develop and implement a comprehensive activation plan for the UEFA Champions League sponsorship, aligning with FedEx's brand objectives and business goals.
  • Help oversee the creation, execution, and optimization of multi-channel marketing campaigns to maximize the impact of the sponsorship.
  • Work closely with internal teams (e.g., brand, communications, sales, legal, …) and external partners (e.g., UEFA, agencies, vendors) to ensure seamless coordination and successful execution of sponsorship initiatives.
  • Design and implement innovative digital activations that engage fans, enhance brand affinity, and generate measurable ROI.
  • Collaborate with colleagues and agencies to produce engaging content that showcases FedEx’s involvement in the UEFA Champions League, including video, social media content, and promotional materials.
  • Monitor and analyze the performance of sponsorship activities and provide insights and recommendations for continuous improvement.
  • Manage the project budget, ensuring cost-effective use of resources and delivering maximum return on investment.
  • Build and maintain strong relationships with key stakeholders to explore collaborative opportunities and enhance the overall effectiveness of the sponsorship.

FAQs

What is the primary focus of the Marketing Specialist role at FedEx?

The primary focus is to develop and implement activation plans for the UEFA Champions League sponsorship, which aligns with FedEx's brand objectives and business goals.

What type of marketing campaigns will the Marketing Specialist oversee?

The Marketing Specialist will help oversee the creation, execution, and optimization of multi-channel marketing campaigns to maximize the impact of the sponsorship.

What collaboration is expected in this role?

The role requires close collaboration with internal teams (e.g., brand, communications, sales, legal) and external partners (e.g., UEFA, agencies, vendors) to ensure successful execution of sponsorship initiatives.

Will the Marketing Specialist be involved in digital marketing?

Yes, the Specialist will design and implement innovative digital activations that engage fans and enhance brand affinity.

Is content creation part of the job responsibilities?

Yes, the Marketing Specialist will collaborate with colleagues and agencies to produce engaging content that showcases FedEx’s involvement in the UEFA Champions League.

How will the success of sponsorship activities be measured?

The Marketing Specialist will monitor and analyze the performance of sponsorship activities and provide insights and recommendations for continuous improvement.

What budget responsibilities will the Marketing Specialist have?

The Marketing Specialist will manage the project budget, ensuring cost-effective use of resources and delivering maximum return on investment.

What skills are required for this position?

Required skills include strong project management, creative thinking, strong communication and interpersonal skills, proficiency in digital marketing tools, ability to analyze data, and strong attention to detail.

What kind of learning and development opportunities does FedEx offer?

FedEx offers extensive learning resources, training to get you started, and a Tuition Assistance Program for eligible positions.

Is FedEx committed to diversity and inclusion in the workplace?

Yes, FedEx is committed to creating a diverse and inclusive workforce, providing growth opportunities for all team members.

Transportation
Industry
10,001+
Employees
1971
Founded Year

Mission & Purpose

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.