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Marketing Specialist - User Experience (UX) Researcher

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Fedex

6d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Research & Development
  • Porto

AI generated summary

  • You must have empathy for user needs, expertise in qualitative and quantitative research, prototyping skills in Figma or similar, strong analytical skills, and effective communication.
  • You will develop research plans, conduct user studies, synthesize insights, collaborate with teams, and test prototypes to enhance user experience and inform design decisions.

Requirements

  • • Empathy & User-Centric Mindset: A deep understanding of and empathy for user needs, and the ability to translate this into actionable design improvements.
  • • Proficiency in Research Methods: Expertise in both qualitative and quantitative research techniques, including usability testing, A/B testing, ethnographic studies, and more.
  • • Prototyping Skills: Proficient in prototyping tools (e.g., Figma, Sketch, Axure) to create wireframes, mockups, and service prototypes for testing and iteration.
  • • Strong Analytical Skills: Ability to interpret complex data and draw meaningful conclusions that drive decision-making.
  • • Effective Communication: Excellent verbal and written communication skills to present findings clearly and persuasively to diverse audiences.

Responsibilities

  • Research Planning & Strategy: Develop research plans that align with business goals, including identifying key research questions, selecting appropriate methodologies, and establishing timelines.
  • Conduct User Research: Plan, execute, and analyze a variety of research methods (e.g., usability testing, user interviews, surveys, contextual inquiries) to understand user behavior, motivations, and needs.
  • Synthesize Findings: Translate research data into actionable insights, personas, journey maps, and other documentation to support product strategy and design decisions.
  • Collaboration & Stakeholder Communication: Work closely with cross-functional teams, including service designers, customer journey owners, and developers, to communicate research findings and advocate for user-centered design.
  • Prototype Testing & Iteration: Design and test low- and high-fidelity prototypes of new service solutions, gathering feedback to refine and iterate on designs before implementation.

FAQs

What is the primary responsibility of the Marketing Specialist - User Experience (UX) Researcher?

The primary responsibility is to conduct user research, develop research plans, synthesize findings, and collaborate with cross-functional teams to advocate for user-centered design.

What kind of research methods will I be using in this position?

You will use a variety of research methods including usability testing, user interviews, surveys, and contextual inquiries.

Are there opportunities for career development within FedEx?

Yes, FedEx offers extensive learning resources, on-the-job learning opportunities, and a Tuition Assistance Program for eligible employees to further develop their skills and knowledge.

What tools or software should I be proficient in for this role?

You should be proficient in prototyping tools such as Figma, Sketch, and Axure to create wireframes, mockups, and service prototypes.

Is there support for employees in difficult life situations?

Yes, there is an Employee Assistance Program available for you and your family to help in difficult life situations.

How important is analytical skill in this role?

Strong analytical skills are crucial as you will need to interpret complex data and draw meaningful conclusions that drive decision-making.

Will I have the opportunity to present findings to diverse audiences?

Yes, effective communication is key in this role, and you will present findings clearly and persuasively to various stakeholders.

What is the company culture like at FedEx?

FedEx prides itself on being diverse, supportive, and invested in employee development, fostering a sense of community and collaboration among team members.

Do you offer any employee discounts?

Yes, employees receive reduced-rate shipping as a benefit.

What is the work environment like for this position?

The position supports a hybrid work environment, allowing for remote work in combination with in-office collaboration.

Transportation
Industry
10,001+
Employees
1971
Founded Year

Mission & Purpose

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.