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Marketing Specialist - User Experience (UX) Researcher

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Fedex

17d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Porto

AI generated summary

  • You must have empathy for users, expertise in qualitative and quantitative research methods, strong prototyping skills, analytical abilities, and excellent communication skills.
  • You will develop research plans, conduct user research, synthesize findings into actionable insights, collaborate with teams, and design/test prototypes to support user-centered design.

Requirements

  • Empathy & User-Centric Mindset: A deep understanding of and empathy for user needs, and the ability to translate this into actionable design improvements.
  • Proficiency in Research Methods: Expertise in both qualitative and quantitative research techniques, including usability testing, A/B testing, ethnographic studies, and more.
  • Prototyping Skills: Proficient in prototyping tools (e.g., Figma, Sketch, Axure) to create wireframes, mockups, and service prototypes for testing and iteration.
  • Strong Analytical Skills: Ability to interpret complex data and draw meaningful conclusions that drive decision-making.
  • Effective Communication: Excellent verbal and written communication skills to present findings clearly and persuasively to diverse audiences.

Responsibilities

  • Research Planning & Strategy: Develop research plans that align with business goals, including identifying key research questions, selecting appropriate methodologies, and establishing timelines.
  • Conduct User Research: Plan, execute, and analyze a variety of research methods (e.g., usability testing, user interviews, surveys, contextual inquiries) to understand user behavior, motivations, and needs.
  • Synthesize Findings: Translate research data into actionable insights, personas, journey maps, and other documentation to support product strategy and design decisions.
  • Collaboration & Stakeholder Communication: Work closely with cross-functional teams, including service designers, customer journey owners, and developers, to communicate research findings and advocate for user-centered design.
  • Prototype Testing & Iteration: Design and test low- and high-fidelity prototypes of new service solutions, gathering feedback to refine and iterate on designs before implementation.

FAQs

What is the role of the Marketing Specialist - User Experience (UX) Researcher at FedEx?

The Marketing Specialist - UX Researcher is responsible for developing research plans, conducting user research, synthesizing findings into actionable insights, collaborating with cross-functional teams, and testing prototypes to inform product strategy and design decisions.

What qualifications are required for this position?

Candidates should possess a deep understanding of user needs, proficiency in various research methods (qualitative and quantitative), prototyping skills using tools like Figma or Sketch, strong analytical abilities, and effective communication skills.

What types of research methods will I be expected to conduct?

You will conduct various research methods, including usability testing, user interviews, surveys, and contextual inquiries to understand user behavior, motivations, and needs.

Is experience with prototyping tools a requirement for this role?

Yes, proficiency in prototyping tools such as Figma, Sketch, or Axure is required to create wireframes, mockups, and service prototypes for testing and iteration.

What kind of team collaboration will I be involved in?

You will work closely with cross-functional teams, including service designers, customer journey owners, and developers, to communicate research findings and advocate for user-centered design.

Does FedEx offer any training or development opportunities?

Yes, FedEx offers training to get you started, on-the-job learning opportunities, access to extensive learning resources, and a Tuition Assistance Program for positions with a permanent contract.

What benefits does FedEx provide to employees?

FedEx offers an attractive compensation package, employee assistance programs, reduced-rate shipping, great career opportunities, and an inclusive and diverse work environment.

How does FedEx prioritize user-centered design in its initiatives?

FedEx emphasizes user-centered design by integrating user research findings into product strategy and design decisions, ensuring that the needs and behaviors of users are at the forefront of their solutions.

Is FedEx committed to diversity and inclusion in the workplace?

Yes, FedEx is committed to creating a diverse and inclusive workforce and provides growth opportunities for all team members.

What is the People-Service-Profit (P-S-P) philosophy at FedEx?

The P-S-P philosophy describes how FedEx prioritizes the care of its people, ensuring they deliver high-quality service to customers, which in turn supports the profitability necessary to invest back into the business and its employees.

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Fedex

Transportation
Industry
10,001+
Employees
1971
Founded Year

Mission & Purpose

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.