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Marketing Strategy Partner

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QVC

12d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Data
  • London

AI generated summary

  • You need data analysis, strong communication skills, & the ability to collaborate cross-functionally to shape marketing campaign strategies.
  • You will develop commercial calendar, strategic direction, brief execution teams, collaborate with insights, and define campaign objectives for effective marketing at QVC.

Requirements

  • Data analysis capability
  • Evidence in strong written and verbal communication
  • Build cross-functional relationships and collaborative ways of working with business/channel owners to define the requirements and shape the marketing campaign strategy.

Responsibilities

  • You will support the Commerce Strategy Manager to develop the commercial calendar and go-to-market strategy.
  • In collaboration with the Commerce Strategy team, you will partner with Consumer Insights to validate concepts against data and customer needs.
  • You will brief campaign execution teams on campaign strategic direction and goals.
  • Partnering with Merchandising teams you will share campaign direction and insights to aid decision-making.
  • Help define campaign goals, target audience, and key messaging

FAQs

What brands make up Qurate Retail Group?

Qurate Retail Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®.

Who does the Marketing Strategy Partner report to?

The Marketing Strategy Partner reports to the Manager for Commercial Strategy within the Commerce Strategy department.

What is the main responsibility of the Marketing Strategy Partner?

The main responsibility of the Marketing Strategy Partner is to help deliver the annual Go-to-market calendar, developing insight and data-driven campaign and event strategies to engage audiences across all platforms.

What kind of skills are required for the Marketing Strategy Partner role?

Skills required for the Marketing Strategy Partner role include data analysis capability, strong written and verbal communication, and the ability to build cross-functional relationships with business/channel owners.

Retail & Consumer Goods
Industry
10,001+
Employees
1986
Founded Year

Mission & Purpose

We deliver the joy of discovery through the power of relationships. Every day, we engage millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC engages millions of shoppers via 12 broadcast networks and multiple streaming services, websites, mobile apps, and social pages. QVC is part of Qurate Retail GroupSM, a select group of seven leading retail brands that believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce.