Marketing Strategy Planner

Giant Tiger

2mo ago

Job
Full-time
Senior Level
Marketing
Product
Ottawa
Remote
Quick Apply

AI generated summary

You need 7+ years in marketing planning, omni-channel experience, leadership skills, problem-solving abilities, effective communication, strong organization, and excellent interpersonal skills.
You will develop integrated marketing plans, collaborate cross-functionally, analyze data for strategic recommendations, manage the budget process, and leverage insights for continuous improvement.

Requirements

7+ years of related experience in marketing planning and management in a consumer-facing, fast-paced working environment
Experience working for a national retailer is preferred
Proven omni-channel marketing experience with strong data-driven decision-making that gets results
Proven track record to lead. A self-starter with a can-do attitude
Proactive problem-solving skills to anticipate obstacles and quickly generate alternative solutions/ideas
Effective written and verbal communication skills, with honed presentation confidence to express expertise and point of view in multiple forums and leadership levels
Outstanding organizational and time-management skills to drive multiple projects simultaneously within timelines
Excellent interpersonal skills, with approachable style and consistent track record to establish relationships and work effectively in a highly cross-functional team

Responsibilities

To develop integrated seasonal go to market plans which reflect both marketing and merchant strategies to deliver store traffic and profitable sales.
To work cross functionally with Marketing team to ensure go to market plans are clearly communicated.
To actively participate in 18-month GTM planning sessions between Marketing and Merchants. Provide tactical inputs on how to best bring to life the brand & merchant's strategies within the marketing mix available to GT (mass advertising, digital ecosystem, flyer, in-store execution, etc). Gain a deep understanding of category priorities as it relates to the corporate 5-year plan, to reflect strategies/tactics within the annual and seasonal plans.
Produce go to market plans and cross-functional deployments which effectively distill and communicate business/merchant priorities (focused on disciplined category management) to cross functional partners, including Marketing; Digital and Store Operations to ensure we meet/exceed business objectives. Work cross functionally to ensure plans and tactics can be deployed successfully.
Develop recommendations based on transactional and market data to make informed recommendations on short and long term adjustments to go to market plans to positively impact business results and close gaps to plan.
Facilitate the marketing budget process by acting as a liaison between marketing leadership and finance to ensure marketing spend is reported accurately; the forecast is updated monthly; and we have an accurate picture of YTD spend and available dollars.
Develop go to market plans for strategic priorities including development of marketing channel support recommendations, plus ad-hoc support for other marketing projects as needed.
To leverage seasonal post mortem to inform in flight go to market plans to improve results. Should inform recommendations regarding tactics, product selection and priority areas.

FAQs

Do we support remote work?

Yes, this role will follow a fully remote schedule.

What is the required experience for this position?

A minimum of 7+ years of related experience in marketing planning and management in a consumer-facing, fast-paced working environment is required.

Is experience with national retailers preferred?

Yes, experience working for a national retailer is preferred for this role.

What type of marketing experience is necessary?

Proven omni-channel marketing experience with strong data-driven decision-making that gets results is necessary.

What skills are important for this role?

Important skills include effective written and verbal communication skills, outstanding organizational and time-management abilities, and excellent interpersonal skills.

Does this position involve cross-functional collaboration?

Yes, the role involves working cross-functionally with Marketing, Digital, and Store Operations teams.

What benefits does Giant Tiger offer?

Giant Tiger offers an annual profit-sharing program, health/dental/vision benefits from day one, store discounts, a LinkedIn Learning subscription, and several other employee perks.

Are there opportunities for growth and development?

Yes, Giant Tiger believes in opportunities for growth and development within the company.

Is there a tuition reimbursement program available?

Yes, there is an employee tuition reimbursement program along with a bursary program for children of employees.

Can I apply if I don’t meet all the criteria?

Yes, we encourage you to apply even if you don’t meet all the criteria, as we value the potential for growth and contribution to our diverse, equal, and inclusive culture.

Giant Tiger

Where low prices, amazing finds and community support come together to be Canada’s place to save more money.

Retail & Consumer Goods

Industry

1001-5000

Employees

1961

Founded Year

Mission & Purpose

At Giant Tiger, we're committed to delivering more than just great deals; we're dedicated to fostering a culture of affordability through our low prices, community support and empowering our local franchise partners. Founded in 1961 in Ottawa’s Byward Market, we are a proudly Canadian, privately held company with over 270 stores across Canada, providing jobs for approximately 10,000 dedicated members of Team Tiger. What sets us apart is that each of our Giant Tiger stores is locally owned and operated by a franchise partner who not only understands but is deeply connected to the needs of their respective communities. When you step into your local Giant Tiger store or explore our online offerings, you’re not just shopping; you’re joining a community where you can feel confident in our commitment to low prices on the products you want and need. To learn more, please visit https://www.gianttiger.com/ -- À Tigre Géant, nous nous engageons à offrir bien plus que de formidables aubaines ; notre mission consiste à favoriser une culture de l’accessibilité grâce à nos bas prix, au soutien à la collectivité et à notre volonté de renforcer les capacités de nos partenaires franchisés locaux. Fondée en 1961 au Marché By d’Ottawa, Tigre Géant est une entreprise privée fièrement canadienne, comptant plus de 270 magasins au Canada et procurant des emplois à environ 10 000 membres dévoués de l’équipe du Tigre. Notre particularité réside dans le fait que chacun de nos magasins Tigre Géant est détenu et exploité localement par un partenaire franchisé qui, non seulement, comprend les besoins de sa propre communauté, mais qui y est profondément attaché. Lorsque vous entrez dans votre magasin Tigre Géant local ou que vous explorez nos offres en ligne, vous ne faites pas que magasiner ; vous vous joignez à une collectivité où vous pouvez vous fier à notre engagement à offrir des bas prix sur les produits que vous voulez et dont vous avez besoin.