FAQs
What are the key responsibilities of a Marketing Systems Developer (Automation and Integrations)?
The key responsibilities include designing, implementing, and optimizing marketing automation solutions, configuring integrations with Salesforce and other marketing automation engines, collaborating with various teams to configure and optimize workflows, identifying opportunities for improvement, maintaining accurate documentation, understanding and implementing data integrations, ensuring data integrity, developing data models and ETL processes, and supporting marketing analytics and reporting.
What qualifications are required for a Marketing Systems Developer (Automation and Integrations)?
A Bachelor's degree in Computer Science, Information Technology, or a related field, along with 3+ years of experience in marketing automation systems architecture and implementation, Salesforce implementation and development, integration solutions using APIs, middleware, and ETL tools, understanding of marketing processes, data management, and analytics, problem-solving skills, communication skills, and the ability to work collaboratively in a fast-paced environment.
What are some preferred qualifications for a Marketing Systems Developer (Automation and Integrations)?
Preferred qualifications include experience with additional marketing automation tools (e.g., Klaviyo, Marketo), knowledge of scripting languages (e.g., JavaScript, Python) and SQL for data manipulation, experience with cloud platforms (e.g., AWS, Azure) and related technologies.