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Measurement & Insights Analyst - Uber Ads

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Uber

6d ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • London

AI generated summary

  • You need 3+ years in data analytics, 2+ years in SQL, Python, and visualization tools. Ads experience and strong communication skills are essential. Bachelor's in a quantitative field required.
  • You will analyze campaign data, develop actionable advertising strategies, enhance measurement operations, and collaborate with local teams to meet regional needs and improve performance.

Requirements

  • 3+ years of experience in data analytics / data science, measurement and insights, consulting, or strategy with the ability to translate complex datasets into compelling and insightful narratives that effectively communicate key findings and drive informed decision-making.
  • 2+ years of experience and advanced skills in data querying (e.g. SQL), data analysis (e.g. Google Sheets / Python / MS Excel) and data visualization (e.g., Looker, Google Data Studio, Tableau).
  • Ideally 1+ years experience Ads experience: marketing / advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising.
  • Strong communication skills, with the ability to build relationships with internal and external stakeholders including sales, account management team and clients to effectively communicate technical work to non-technical audiences.
  • Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.
  • Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting / analysis requests.
  • Detail-oriented with a focus on accuracy and efficiency (process standardization) through meticulous documentation. You lean in and embrace the details to map processes, clean data, and write / review code.
  • Bachelor's degree or equivalent in math, statistics, physics, chemistry, engineering, economics, computer science, operational research or similar quantitative field.

Responsibilities

  • Data insights and analysis - Manage post campaign reporting and insights for all advertisers across all Uber Advertising sales verticals (Enterprise Restaurants, Strategic Verticals, CPG and Agencies) for brand and performance media in the local country and region
  • Advertising strategy - Develop and present client-facing, data-driven analysis with actionable recommendations, to improve performance of Uber's top advertisers' campaigns
  • Measurement operation improvement - Contribute with building solutions to efficiently scale our measurement service to Sales and our advertisers
  • Advocacy for local country and regional needs - Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order to customize measurement operations for that country / region
  • Management of local measurement operation - Set clear objectives and measures to monitor local measurement operation progress and productivity, and hold internal partners accountable for delivering results. Drive business review cadence and develop reporting frameworks to facilitate alignment, learning and improvement, and accountability

FAQs

What is the focus of the Measurement & Insights Analyst role at Uber Ads?

The focus of the Measurement & Insights Analyst role is on post-campaign measurement for global advertisers, driving insights for partners, supporting sales staff, and optimizing go-to-market strategies to enhance campaign performance and increase advertising revenue.

What qualifications are required for the Measurement & Insights Analyst position?

A Bachelor's degree or equivalent in a quantitative field such as math, statistics, physics, chemistry, engineering, economics, or computer science is required, along with 3+ years of experience in data analytics, measurement and insights, or consulting.

What technical skills are necessary for this role?

Advanced skills in data querying (e.g., SQL), data analysis (e.g., Google Sheets, Python, MS Excel), and data visualization (e.g., Looker, Google Data Studio, Tableau) are necessary for the role.

How many years of advertising experience are preferred for this position?

Ideally, at least 1+ years of experience in advertising analytics and measurement, including knowledge of omnichannel marketing and ROI measurement, is preferred.

What type of projects will the Measurement & Insights Analyst manage?

The analyst will manage multiple projects related to post-campaign reporting and insights, advertising strategy development, and measurement operation improvement for Uber's advertising verticals.

Are strong communication skills important for this position?

Yes, strong communication skills are essential for building relationships with internal and external stakeholders and effectively communicating complex analytics to non-technical audiences.

What is the importance of detail orientation for this role?

Detail orientation is crucial for ensuring accuracy and efficiency in reporting and analysis, as well as for process standardization and meticulous documentation.

Is project management experience beneficial for this role?

Yes, project management experience is beneficial, especially in managing a high volume of reporting and analysis requests efficiently.

How does this role contribute to the overall success of Uber Ads?

This role contributes by providing data-driven insights that help improve the performance of advertising campaigns, thus driving larger advertising revenue and enhancing the overall effectiveness of Uber's marketing efforts.

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Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness