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Media Account Executive

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84.51˚

17d ago

  • Job
    Full-time
    Mid Level
  • Media & Journalism
  • Cincinnati, +1
  • Quick Apply

AI generated summary

  • You need a B.A./B.S., 3+ years client sales experience, brand/media knowledge, proposal skills, Kroger Precision Marketing understanding, client leadership, analytics, interpersonal skills, project management, relationship building, digital/social platform expertise, communication skills, and actionable recommendation abilities.
  • You will drive sales targets with CPG clients, own the selling cycle, understand client priorities, develop pitches, manage campaigns, build client relationships, and partner for flawless campaign execution.

Requirements

  • Bachelors' degree B.A. / B.S or equivalent work experience.
  • 3+ years client facing sales experience within Digital media and advertising
  • Experience in brand media and / or shopper marketing
  • Hands on experience with proposal creation and execution
  • Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
  • Client leadership skills; ability to develop relationships and influence
  • Analytical acumen to make decisions; understand and optimize media campaigns
  • Interpersonal skills and ability to internally partner on behalf of the client
  • Effective and proactive project management skills
  • Demonstrated ability to build and maximize relationships with both internal and external partners
  • Understanding of digital and social platforms as well as their use in marketing
  • Strong communication, presentation and interpersonal skills
  • Demonstrated ability to share actionable recommendations in a concise and persuasive manner.

Responsibilities

  • Delivering against established sales targets for a portfolio of CPG clients
  • Owns the selling cycle including working with different CPG client teams that own advertising and marketing budgets (Kroger shopper teams, brand teams, ecommerce teams, agencies).
  • Understand client merchandising, ecommerce and marketing priorities; establish Kroger Precision Marketing as a key driver of success against client business goals
  • Maintaining established client relationships, creating trust & driving value while also identifying & establishing net new client contacts to tap into different budgets
  • Developing data-driven proactive and requested sales pitches that compel client investment and align the Kroger Precision Marketing suite of solutions to achieve the CPG objectives
  • Developing campaign proposals, terms, deliverables and ensuring all campaigns are meeting all deadlines throughout the sales to market execution cycle
  • Build out and manage a sales pipeline, keeping customer relationship management system inputs accurate and owning the business forecast across your accounts
  • Partnering with internal teams to ensure flawless execution of media campaigns post sale including owning key portions of campaign setup (e.g. intake, targeting)

FAQs

What are the key responsibilities of a Media Account Executive at Kroger Precision Marketing?

The key responsibilities include delivering against revenue targets, increasing engagement with established advertiser accounts, setting sales strategy, developing strategic proposals, ensuring successful campaign execution, and delivering post campaign measurement.

What skills are essential for a Media Account Executive in this role?

Essential skills include relationship building, sales strategy development, proposal creation, campaign execution, post campaign measurement, and client management.

How does a Media Account Executive at Kroger Precision Marketing work with cross-functional teams?

A Media Account Executive works with cross-functional teams to ensure successful campaign execution and deliver post campaign measurement by collaborating with various departments such as data analytics, creative, and client services.

How does a Media Account Executive showcase the KPM difference to clients?

A Media Account Executive showcases the KPM difference to clients by highlighting the robust first-party data, aligning recommended tactics to client objectives, and providing a positive client experience throughout the selling cycle.

A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.

Consulting
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.