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Media Manager

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Sobeys

17d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Mississauga

AI generated summary

  • You must have 8+ years in ad campaign management, expertise in digital formats/placements, media buying tech, budget allocation, performance measurement, strong analytical skills, and be hybrid work-ready.
  • You will lead a media team, develop plans aligned with client goals, analyze markets, manage relationships, optimize campaigns, and enhance tools for effective planning and execution.

Requirements

  • Mandatory: 8+ years of work experience in an advertising campaign management role at an agency, adtech company, media network, or media publisher.
  • Strong hands-on experience with digital advertising, including multiple formats (video, search, banner), placements (e.g., onsite, email, in-store), buy/sell types (auction-based, direct), media buying platforms (e.g., DV360, Meta, other social), and ad-serving tech platforms (e.g., GAM360, Criteo, Citrus Ads, AdButler).
  • Proven experience in planning and activating campaigns across onsite and offsite channels, including strategic allocation of budgets to meet advertiser objectives and inventory management.
  • Familiarity with measurement and optimization of digital advertising campaigns (e.g., impressions, clicks, ROAS).
  • Strong analytical and communication skills.
  • At Empire we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.

Responsibilities

  • Lead a team of Media Planners and Ad Ops Specialists; manage the day-to-day prioritization and operations of the team in close collaboration with the RMN manager and the Head of Empire Media+.
  • Oversee the development and execution of media plans, ensuring alignment with client goals and market trends.
  • Conduct in-depth market analysis to inform media planning strategies, including audience targeting, budget allocation, and channel selection.
  • Manage strategic relationships and ensure close collaboration with cross-functional teams (e.g., Sales, Email, Site).
  • Establish best practices to ensure that media plans meet advertiser objectives, while optimizing campaign execution and in-flight performance.
  • Own and enhance tools and capabilities required for campaign planning and activation (e.g., inventory tracker, analytics dashboards).
  • Identify opportunities for continuous improvement and optimization in campaign planning, execution, and deployment processes (e.g., improving SLAs, automating inventory reservation).

FAQs

What is the job title for this position?

The job title is Media Manager.

Where is the primary office located for this position?

The primary office is located in Halifax, Nova Scotia.

What are the travel requirements for this position?

The travel requirements are 0 - 10%.

What type of work experience is required for this role?

A minimum of 8+ years of work experience in an advertising campaign management role at an agency, adtech company, media network, or media publisher is required.

What type of advertising experience is necessary for the Media Manager role?

Strong hands-on experience with digital advertising across multiple formats (video, search, banner), placements (onsite, email, in-store), buy/sell types, media buying platforms, and ad-serving tech platforms is necessary.

Will relocation assistance be provided?

Yes, relocation assistance is offered for qualified candidates interested in moving to Nova Scotia.

What is the work model for this position?

The work model is a hybrid format that requires presence at one of the office locations at least three days per week.

What benefits are included in the Total Rewards package?

The Total Rewards package includes a competitive benefits package, health and dental coverage, life and disability insurance, retirement savings plans, in-store discounts, and learning and development resources, among others.

Does the company support parental leave?

Yes, the company offers a parental leave top-up.

Are accommodations available for applicants with disabilities?

Yes, the company is committed to accommodating applicants with disabilities throughout the hiring process.

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Sobeys

Retail & Consumer Goods
Industry
10,001+
Employees
1907
Founded Year

Mission & Purpose

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve — from our full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of our customers. Our 134,000 employees and franchise affiliates are committed to building sustainable worth for each of our customers, employees, suppliers and shareholders through our focus on food, innovation and superior customer service.