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Media Manager

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Milan

AI generated summary

  • You need 5+ years in marketing, fluency in English and Italian, strong media relationships, knowledge of Disney and Italian media, and experience in data-driven decision-making.
  • You will strategize and execute media campaigns, manage budgets, collaborate with teams, provide insights, and analyze market trends to ensure impactful brand visibility and performance.

Requirements

  • 5+ years of professional experience leading marketing campaigns across various platforms & channel
  • Fluent in English, Italian
  • Strong network and relationships with Italian media vendors and agencies
  • A deep knowledge of the Italian Media and OTT streaming landscape and operations
  • An in-depth knowledge of the Disney brand and the breadth of content that the brand covers
  • The ability to work to tight deadlines and adapt to changing business demands at short notice and in an international environment
  • An appreciation and understanding on how data and analytics can be used for decision making
  • Experience working with creative concepts, events, and various channel partners to drive awareness and distribution metrics
  • The candidate must have proven experience in working in a complex, matrixed environment, managing multiple stakeholders
  • Experience in working with media agency and relationship management
  • Passion for the film, television, and entertainment industry
  • Proven experience as Media Executive, Promotional Manager, or similar role
  • Creative flair and knowledge of Disney brands and IP
  • Bachelor's degree in business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience
  • MBA or equivalent advanced degree ideal

Responsibilities

  • Defining Disney+ Media Strategy with a focus on Brand Campaigns & General Entertainment Series
  • Media planning and execution of campaign across offline channels such as TV, OOH, Radio, Print as well as overall offline and online campaign mix strategy
  • Buy in of local media through media agency and monitoring the marketing budget on a monthly and annual basis and allocate funds wisely
  • Provide strategic local directions and briefs to the media agency and media owners, being a reference point from planning to delivery in accordance with the regional marketing strategy
  • Organise regular weekly meeting and update all shared media tools with the media agency
  • Support earned media activities at a local level ensuring flawless execution and optimal impact
  • Supervise and deliver AV and static creatives
  • Partner with local Performance Marketing, social media and Customer Retention teams to build one cohesive ‘go-to-market’ plan, working towards one joint acquisition target
  • Identify Key insights for media strategic development and campaigns tracking
  • Understand local business challenges and opportunities to build an optimised media plan
  • Collaborate and manage opportunities with XLOB internal teams and external media partners, in particular with creative team to ensure ad materials align with campaign goals
  • Market analysis for competitor activity review to inform of local trends, new e-media behaviour, products, and new technology with stakeholders

FAQs

What is the primary responsibility of the Media Manager in this role?

The primary responsibility of the Media Manager is to support the Senior Marketing Manager on all media activities related to the launch of General Entertainment content and the overall growth of Disney+, while coordinating workflows between various departments, agencies, and stakeholders.

What channels will the Media Manager be responsible for executing campaigns on?

The Media Manager will be responsible for executing campaigns across offline channels such as TV, OOH, Radio, Print, as well as managing the overall offline and online campaign mix strategy.

What qualifications are required for this position?

The position requires 5+ years of professional experience leading marketing campaigns across various platforms, fluency in English and Italian, and a strong network with Italian media vendors and agencies, among other qualifications.

Is knowledge of the Italian media landscape necessary for this role?

Yes, a deep knowledge of the Italian Media and OTT streaming landscape and operations is essential for this role.

How often will the Media Manager need to communicate with the media agency?

The Media Manager will need to organize regular weekly meetings and update all shared media tools with the media agency to ensure smooth collaboration.

What kind of marketing budget will the Media Manager be managing?

The Media Manager will directly manage and execute plans for a multi-million dollar marketing budget related to the launch of General Entertainment content and brand initiatives for Disney+.

What is the work schedule for this position?

This position requires the Media Manager to work in the Milan office 4 days per week and allows one day of remote work.

What type of degree is preferred for candidates applying for this role?

A Bachelor's degree in business, Marketing, Broadcasting, Communications, or a related field is required, with an MBA or equivalent advanced degree being ideal.

What kind of environment should the Media Manager expect to work in?

The Media Manager should expect to work in a complex, matrixed environment where they will manage multiple stakeholders and adapt to changing business demands.

What additional experience is beneficial for this Media Manager role?

Experience working with creative concepts, events, various channel partners, and media agencies, as well as relationship management, is beneficial for this role.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!