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Media Planning Manager

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ITV Plc

Nov 1

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Media & Journalism
  • London

Requirements

  • A strong understanding of how TV is traded
  • Experience as a communications planner or strategist within a media agency, a media owner or client (or within a role that has a strong element of TV planning/strategy to it)
  • Excellent strategic thinking and insight in order to build effective and appropriate strategies that meet client objectives and demonstrate the impact of TV
  • Excellent knowledge of marketing communications best practice including key effectiveness principles both for performance and brand campaigns, and the role of TV within the communications mix and relative to other channels
  • Excellent interpersonal and relationship building skills - able to quickly establish rapport and credibility in order to position ITV as a business partner for clients
  • Analytical and numerate - able to work with and process audience insight, programme data and campaign results to identify insights that can build effective, data-driven campaigns for clients
  • Ability to lead sessions for new to TV brands to help them understand the role that TV, and ITV, can play as part of their comms mix
  • Knowledge in developing bespoke proposals for TV campaigns, based on business and target audience insight, that will help brands quickly see the benefits of TV for their business
  • Understanding in working closely with clients to support them throughout campaign development, implementation and evaluation
  • Experience in working closely with the new to TV traders and sales and partnerships teams at ITV, and other internal to deliver test campaigns effectively and efficiently
  • Ability to support the wider core strategy team with strategic viewpoints that are rooted in empirical data and media planning insights
  • A person in tune with the latest industry trends and news, you will disseminate useful information to your peers

Responsibilities

  • This role is responsible for empowering advertisers to harness the power of TV advertising and maximise their return on investment.
  • The successful candidate will achieve this by constructing compelling strategic arguments in favour of TV as an advertising medium.
  • This will involve leveraging a variety of industry and proprietary tools and data-driven insights to showcase an understanding of our clients businesses and illustrating the effectiveness and impact of TV campaigns.
  • By showcasing TV's unique strengths and its ability to drive business results, you will play a pivotal role in shaping the advertising strategies of our clients and contributing to the growth of ITV's Commercial division.

FAQs

What is the job title for this position?

The job title is Media Planning Manager.

Where is the job located?

The job is located in White City, with a requirement to be on-site at least 2 days per week.

What is the salary range for this role?

The salary for this role is between £45,000 and £50,000, plus a bonus.

What type of contract is this position?

This position is a permanent contract.

What are the core responsibilities of the Media Planning Manager?

The Media Planning Manager is responsible for empowering advertisers to harness the power of TV advertising, constructing strategic arguments in favor of TV, utilizing industry tools and data-driven insights, and showcasing TV's effectiveness in driving business results.

What minimum criteria must candidates meet to apply?

Candidates must have a strong understanding of TV trading, experience in communications planning or strategy, excellent strategic thinking skills, knowledge of marketing communications best practices, strong interpersonal skills, and analytical abilities.

Are there any preferred skills or experiences for this role?

Yes, preferred skills include the ability to lead sessions for new to TV brands, developing bespoke proposals for TV campaigns, supporting clients throughout campaign development, and familiarity with industry trends.

Does ITV encourage applications from disabled individuals?

Yes, ITV strongly encourages applications from disabled people and will guarantee to take candidates to the next stage if they meet the minimum criteria.

What kind of benefits does ITV offer?

ITV offers flexible working options, a generous holiday allowance, an annual bonus opportunity, a competitive pension contribution, and wellbeing days, among other benefits.

When is the closing date for applications?

The closing date for applications is 7th November 2024.

Hello, come on in! The Recruitment team posting about life at ITV, industry news, job vacancies and careers advice.

Entertainment & Media
Industry
5001-10,000
Employees
1955
Founded Year

Mission & Purpose

Shaping culture is in the DNA of ITV. So it’s not surprising that you’ll find us in every home in the UK. Our productions are famous all over the world and we’re at the forefront of the digital streaming revolution. But what might surprise you is the culture of our company. Because even though we make a big impact we know the small things matter. We make sure every voice is heard, every person is seen. When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Benefits

  • Life Insurance

  • Pension Plan

  • Work From Home

  • Sick Pay

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