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Media Strategy & Planning Lead, US&C

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Uber

1mo ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • New York

AI generated summary

  • You need 10+ years in media strategy, managing large budgets, strong analytical and communication skills, a proactive problem-solver, and the ability to navigate cross-functional teams in a fast-paced environment.
  • You will develop data-driven strategies, collaborate with cross-functional teams, manage portfolio priorities, and analyze campaign data to optimize budget and activation.

Requirements

  • 10+ years of experience primarily in media strategy, planning and activation ideally in both agency and in house settings
  • Understanding of media and measurement trends, tools and approaches for full funnel campaigns, as well as media budgeting principles and approaches
  • Experience managing large scale budgets ($100M+), inclusive of multi-channel investment
  • Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
  • Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
  • 13+ years of experience in media strategy, planning and activation
  • Analytical mindset with the ability to interpret data and provide actionable insights
  • Attention to detail and a proactive approach to problem-solving
  • Team player with a positive attitude and a willingness to learn and adapt
  • Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
  • Curious and critical thinker, with a genuine interest in media and marketing

Responsibilities

  • Develop data-backed strategies that offer a clear POV and strong rationale tied to achieving our briefed objectives
  • Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to design media strategies, identify testing opportunities, and uncover critical insights and learnings
  • Manage portfolio strategy in US&C, ensuring appropriate prioritization across the full Marketing roadmap
  • Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations

FAQs

What is the primary focus of the Media Strategy & Planning Lead role at Uber?

The primary focus is on guiding Marketing in how Uber's media investment is spent by developing data-backed strategies, collaborating with cross-functional teams, and optimizing campaign performance.

What qualifications are required for this position?

Candidates must have 10+ years of experience in media strategy, planning, and activation, with a strong understanding of media trends, budgeting principles, and experience managing large-scale budgets.

What type of teams will I be collaborating with in this role?

You will partner closely with internal stakeholders and cross-functional teams, such as Marketing and Data Science.

What is the expected salary range for this role in New York, NY?

The base salary range for this role is USD$186,000 per year to USD$207,000 per year.

Are there opportunities for bonuses or equity awards in this position?

Yes, you will be eligible to participate in Uber's bonus program and may be offered an equity award and other types of compensation.

How much media budget experience is preferred for candidates?

Candidates should ideally have experience managing large-scale budgets of $100M+ across multi-channel investments.

What personal attributes are valued in this position?

A proactive approach to problem-solving, strong time management, attention to detail, and a positive team player attitude are highly valued.

Is an analytical mindset important for this role?

Yes, an analytical mindset with the ability to interpret data and provide actionable insights is essential.

What benefits are included with this position?

You will be eligible for various benefits, details of which can be found at the link provided in the job description.

Does this role require influencing and collaborating with stakeholders?

Yes, the role requires ongoing stakeholder engagement, influencing, and collaborating with cross-functional teams across the organization.

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Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness