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MEE (Trade Marketing Specialist)

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Bangalore, +2

AI generated summary

  • You must excel in Microsoft Excel, have experience in BTL marketing, trade marketing strategies, and shopper marketing, plus strong communication skills and strategic thinking abilities.
  • You will develop trade marketing strategies, manage BTL activities, analyze market trends, coordinate with sales teams, track campaign performance, and foster retail partner relationships.

Requirements

  • Proficiency in Microsoft Excel for data analysis and reporting purposes, essential for decision-making. (Mandatory skill)
  • Experience in planning and executing BTL (Below-the-Line) marketing activities to engage consumers and enhance brand visibility. (Mandatory skill)
  • Expertise in trade marketing strategies to effectively promote products within the retail channel. (Mandatory skill)
  • Strong knowledge of Google Analytics to measure and optimize campaign performance through detailed insights.
  • Experience in shopper marketing to influence buying decisions and boost sales in a retail environment.
  • Excellent communication and relationship-building skills to collaborate with internal teams and external partners.
  • Ability to think strategically and analyze market trends to identify new opportunities and competitive advantages.

Responsibilities

  • Develop and implement trade marketing strategies to drive brand performance across designated cities.
  • Plan and manage BTL activities, ensuring all campaigns align with brand guidelines and objectives.
  • Analyze market trends and customer insights to tailor marketing strategies and maximize impact.
  • Coordinate with sales teams to align marketing efforts with sales objectives and enhance product visibility.
  • Utilize tools such as Google Analytics to track the effectiveness of marketing campaigns and optimize as needed.
  • Foster strong relationships with retail partners to ensure effective merchandising and promotional activities.
  • Prepare detailed reports and presentations to showcase campaign performance to stakeholders.
  • Continuously explore new trade marketing opportunities to maintain competitiveness in the retail market.

FAQs

What cities will the MEE Trade Marketing Specialist focus on?

The MEE Trade Marketing Specialist will focus on Mumbai, Pune, and Bangalore Urban.

What is the minimum work experience required for this position?

The minimum work experience required for this position is 4 years of relevant work experience.

Are there specific skills that are mandatory for this role?

Yes, proficiency in Microsoft Excel, experience in BTL marketing activities, and expertise in trade marketing strategies are mandatory skills for this role.

Is knowledge of Google Analytics important for this position?

Yes, strong knowledge of Google Analytics is important to measure and optimize campaign performance.

Will the Trade Marketing Specialist be required to prepare reports?

Yes, the Trade Marketing Specialist will be required to prepare detailed reports and presentations to showcase campaign performance to stakeholders.

What is the focus of the BTL activities that the Trade Marketing Specialist will manage?

The focus of the BTL activities is to engage consumers and enhance brand visibility in alignment with brand guidelines and objectives.

What type of relationships will the Trade Marketing Specialist need to build?

The Trade Marketing Specialist will need to build strong relationships with retail partners to ensure effective merchandising and promotional activities.

How will the MEE Trade Marketing Specialist analyze market trends?

The MEE Trade Marketing Specialist will analyze market trends and customer insights to tailor marketing strategies and maximize impact.

Is experience in shopper marketing also required for this role?

Yes, experience in shopper marketing to influence buying decisions and boost sales in a retail environment is highly valued for this role.

What kind of tools will the Trade Marketing Specialist utilize for tracking marketing effectiveness?

The Trade Marketing Specialist will utilize tools such as Google Analytics to track the effectiveness of marketing campaigns.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.