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MEE (Trade Marketing Specialist)

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Pune

AI generated summary

  • You must be proficient in Excel, experienced in BTL marketing and trade strategies, skilled in Google Analytics, and possess strong communication and analytical abilities.
  • You will develop trade marketing strategies, manage BTL activities, analyze market trends, coordinate with sales teams, track campaign effectiveness, build retail partnerships, and prepare performance reports.

Requirements

  • Proficiency in Microsoft Excel for data analysis and reporting purposes, essential for decision-making. (Mandatory skill)
  • Experience in planning and executing BTL (Below-the-Line) marketing activities to engage consumers and enhance brand visibility. (Mandatory skill)
  • Expertise in trade marketing strategies to effectively promote products within the retail channel. (Mandatory skill)
  • Strong knowledge of Google Analytics to measure and optimize campaign performance through detailed insights.
  • Experience in shopper marketing to influence buying decisions and boost sales in a retail environment.
  • Excellent communication and relationship-building skills to collaborate with internal teams and external partners.
  • Ability to think strategically and analyze market trends to identify new opportunities and competitive advantages.

Responsibilities

  • Develop and implement trade marketing strategies to drive brand performance across designated cities.
  • Plan and manage BTL activities, ensuring all campaigns align with brand guidelines and objectives.
  • Analyze market trends and customer insights to tailor marketing strategies and maximize impact.
  • Coordinate with sales teams to align marketing efforts with sales objectives and enhance product visibility.
  • Utilize tools such as Google Analytics to track the effectiveness of marketing campaigns and optimize as needed.
  • Foster strong relationships with retail partners to ensure effective merchandising and promotional activities.
  • Prepare detailed reports and presentations to showcase campaign performance to stakeholders.
  • Continuously explore new trade marketing opportunities to maintain competitiveness in the retail market.

FAQs

What is the primary responsibility of the MEE Trade Marketing Specialist?

The primary responsibility of the MEE Trade Marketing Specialist is to develop and execute trade marketing strategies to drive business growth in Mumbai, Pune, and Bangalore Urban.

What qualifications are required for this position?

A minimum of 4 years of relevant work experience in trade marketing, proficiency in Microsoft Excel, and experience in BTL activation are required for this position.

Which tools should a candidate be proficient in for this role?

Candidates should be proficient in Microsoft Excel and Google Analytics for data analysis and reporting purposes as well as for measuring and optimizing campaign performance.

Is experience in shopper marketing relevant for this role?

Yes, experience in shopper marketing is relevant as it helps influence buying decisions and boosts sales in a retail environment.

What kind of marketing activities does this role focus on?

This role focuses on Below-the-Line (BTL) marketing activities that engage consumers and enhance brand visibility.

What kind of skills are required for effective communication in this role?

Excellent communication and relationship-building skills are required to collaborate with internal teams and external partners effectively.

How does this role contribute to the sales objectives?

The MEE Trade Marketing Specialist will coordinate with sales teams to align marketing efforts with sales objectives and enhance product visibility in the retail market.

What types of reports will the specialist be responsible for preparing?

The specialist will prepare detailed reports and presentations to showcase campaign performance to stakeholders.

Is knowledge of market trends important for this position?

Yes, the ability to think strategically and analyze market trends is important to identify new opportunities and competitive advantages.

What cities will the Trade Marketing Specialist focus on in their strategies?

The Trade Marketing Specialist will focus on developing strategies for Mumbai, Pune, and Bangalore Urban.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.