FAQs
What is the primary responsibility of the MEE Trade Marketing Specialist?
The primary responsibility of the MEE Trade Marketing Specialist is to develop and execute trade marketing strategies to drive business growth in Mumbai, Pune, and Bangalore Urban.
What qualifications are required for this position?
A minimum of 4 years of relevant work experience in trade marketing, proficiency in Microsoft Excel, and experience in BTL activation are required for this position.
Which tools should a candidate be proficient in for this role?
Candidates should be proficient in Microsoft Excel and Google Analytics for data analysis and reporting purposes as well as for measuring and optimizing campaign performance.
Is experience in shopper marketing relevant for this role?
Yes, experience in shopper marketing is relevant as it helps influence buying decisions and boosts sales in a retail environment.
What kind of marketing activities does this role focus on?
This role focuses on Below-the-Line (BTL) marketing activities that engage consumers and enhance brand visibility.
What kind of skills are required for effective communication in this role?
Excellent communication and relationship-building skills are required to collaborate with internal teams and external partners effectively.
How does this role contribute to the sales objectives?
The MEE Trade Marketing Specialist will coordinate with sales teams to align marketing efforts with sales objectives and enhance product visibility in the retail market.
What types of reports will the specialist be responsible for preparing?
The specialist will prepare detailed reports and presentations to showcase campaign performance to stakeholders.
Is knowledge of market trends important for this position?
Yes, the ability to think strategically and analyze market trends is important to identify new opportunities and competitive advantages.
What cities will the Trade Marketing Specialist focus on in their strategies?
The Trade Marketing Specialist will focus on developing strategies for Mumbai, Pune, and Bangalore Urban.