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Member Communications Manager

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Legal & General

28d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Cardiff
  • Quick Apply

AI generated summary

  • You need strong analytical and budget management skills, excellent communication, project management abilities, IT proficiency, and experience in financial services or marketing.
  • You will design and deliver member communications, manage third-party suppliers, analyze campaign data, build stakeholder relationships, and ensure compliance with brand and risk guidelines.

Requirements

  • Numerate with strong analytical skills, including evidence of budgetary management
  • People-oriented with the ability to clearly and confidently communicate and influence key stakeholders at all levels
  • Multi-project management skills with the ability to meet tight timescales, demonstrating good organisational and project management abilities
  • Understanding of customer contact/engagement strategies
  • IT proficient with excellent working knowledge of Microsoft Office and other relevant software packages
  • Proficiency in using Quadient Interactive
  • Designing & delivering consumer-facing communications plans and activities
  • Working with creative agencies, providing appropriate briefing, management, and creative evaluation
  • Marketing function or creative agency experience
  • Considerable experience within a financial services organisation or with financial services clients

Responsibilities

  • Designing and delivering regulated communications, literature, and supporting activity across schemes, supporting the contact & engagement strategies for members, working efficiently and within budget and timescale, observing brand guidelines and Tone of Voice, ensuring customer centricity at all times, and aligning to L&G’s Customer Experience and Treating Customers Fairly Policy
  • Where relevant, working with agencies and third-party suppliers to deliver materials, and ensuring that they are delivering to brief and to budget, to meet commercial and business targets
  • Ensuring appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications, driving best member and financial outcomes
  • Utilising customer/member insight, analytics, and data to create effective communications that deliver our key messages, ensuring that we continue to review, feedback, and improve the activities being undertaken to support commercial objectives
  • Implementing communication creation, in a way that is maximised across all appropriate channels and updates on time, with robust test and learn activity to learn and evolve the communications to maximise their impact
  • Building effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements
  • Working within our appropriate risk and compliance framework to ensure communications and campaign activity adhere to Group risk framework
  • Developing close working relationships with key stakeholders across L&G Retail and Group, aligning learnings and customer journeys to ensure optimal results for both L&G and our clients, through efficiencies and one L&G approach

FAQs

What is the main responsibility of the Member Communications Manager?

The main responsibility of the Member Communications Manager is to develop, maintain, and test regulated member communication materials across all schemes, ensuring effective communication throughout the member lifecycle while driving positive member outcomes.

What skills are required for this position?

Required skills include strong analytical abilities, people-oriented communication, multi-project management capabilities, an understanding of customer contact strategies, proficiency in Microsoft Office, experience with Quadient Interactive, and experience in designing consumer-facing communication plans.

What experience is preferred for candidates applying for this position?

Candidates should have considerable experience within a financial services organization or with financial services clients, and experience in marketing functions or creative agencies is also preferred.

Are there any specific tools or software proficiency requirements?

Yes, candidates should have proficiency in using Quadient Interactive and an excellent working knowledge of Microsoft Office and other relevant software packages.

What are the benefits provided to employees?

Benefits include participation in an annual performance-related bonus plan, generous pension contributions, life assurance, private medical insurance for permanent employees, at least 25 days holiday, competitive family leave, discounts on products, and access to an electric car scheme.

Is a background in behavioral economics beneficial for this role?

Yes, utilizing behavioral economics, member insight, and research is essential for maximizing the effectiveness of member communications.

Does Legal & General encourage flexible working arrangements?

Yes, Legal & General is open to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.

What kind of stakeholders will the Member Communications Manager work with?

The Member Communications Manager will build effective relationships with key stakeholders both internally and externally, collaborating to leverage expertise and understand their requirements.

How does this role contribute to the company’s overall mission?

This role contributes to creating brighter financial futures for all customers by ensuring effective communication that supports members' needs and enhances their engagement with the company’s services.

How is success measured in this position?

Success is measured through the tracking and reporting of campaign management information and insights, enabling the analysis of communication effectiveness and driving best member and financial outcomes.

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Legal & General

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Finance
Industry
5001-10,000
Employees
1836
Founded Year

Mission & Purpose

Established in 1836, we are one of the UK’s leading financial services groups and a major global investor, with international businesses in the US, Europe, Middle East and Asia. With over £1 trillion in total assets under management, we are the UK’s largest investment manager for corporate pension schemes and a UK market leader in pensions de-risking, life insurance, workplace pensions and retirement income. We have also invested over £20 billion in direct investments such as homes, urban regeneration, clean energy and small business finance. Through nearly two centuries of rapid change, we’ve been there, improving the lives of our customers, and building a better society for the long term.