FAQs
What are the key responsibilities of the Mobile Marketing Manager role?
The key responsibilities include managing and optimizing budgets for paid social and app acquisition channels, collaborating with cross-functional teams, leading creative testing initiatives, building and prioritizing hypotheses to scale user acquisition, and reporting performance updates to stakeholders.
What platforms will the Mobile Marketing Manager work with?
The Mobile Marketing Manager will work with platforms like Meta, Snapchat, TikTok, and Google Ads, focusing on app acquisition across multiple European markets.
What qualifications are required for this position?
Candidates should have a strong understanding of mobile user acquisition, experience running A/B tests, a proven track record in creative asset optimization, the ability to collaborate cross-functionally, and expertise in insights and reporting.
Are there any preferred skills for applicants?
Yes, bonus skills include fluency in French, Italian, or Spanish, proficiency in SQL, and experience in developing and optimizing creative processes.
What is the company culture like at Trainline?
Trainline fosters a culture that values diverse perspectives, encourages collaboration, and promotes personal growth and career development through clear paths and learning opportunities.
What types of benefits does Trainline offer?
Trainline offers benefits such as private healthcare and dental insurance, a generous work-from-abroad policy, a share purchase plan, extra festive time off, and excellent family-friendly benefits.
Will the Mobile Marketing Manager be managing a team?
Yes, the role involves proven experience managing and coaching direct reports.
How does Trainline support career growth?
Trainline supports career growth through transparent pay bands, personal learning budgets, regular learning days, and clear career development paths.
What values does Trainline prioritize?
Trainline prioritizes values such as thinking big, owning their responsibilities, working as one team, and making a positive impact on the environment.
What is the diversity and inclusion policy at Trainline?
Trainline is committed to creating an inclusive workplace that values diversity in all forms, including gender, ethnicity, sexuality, disability, nationality, and diversity of thought.