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National Account Executive - Pureplay



15d ago

  • Job
    Junior & Mid Level
  • Sales & Business Development
  • Birmingham

AI generated summary

  • You need experience in FMCG, strong commercial and analytical skills, and the ability to drive results in a strategic account management role.
  • You will be responsible for executing sales strategy, managing customer accounts, developing business plans, executing promotions, monitoring business performance, and ensuring targets are met for Beiersdorf's Pureplay channel.


  • Experience in a similar sales, buyer, category, marketing or account management role
  • Knowledge of brands and customers gained within an FMCG environment is essential
  • Commercial acumen
  • Strategic thinking & complex problem solving
  • Results driven
  • Stakeholder management
  • Excellent analytical skills with the ability to turn data into insight


  • Sales Strategy
  • Executes the customer investment and sales strategy that meets both short and long term country business objectives
  • Responsible for the execution of the customer account plan to gain distribution, market share and presence at the point of sale against competition.
  • Manages and controls the sales mix of the Brands Portfolio agreed at a customer level to ensure the agreed targets in market share, sales and margins and customer contribution.
  • Monitors the delivery against the agreed objectives within the annual customer plan for product distribution and display at the POS, working with the category manager and POS team to achieve the objectives.
  • Maximise the accessibility of Beiersdorf products to the Shopper.
  • Business Planning, Budgets and Reporting
  • Develops an annual, medium and long term plan (by customer) that ensures the delivery of brand, category and customer objectives and targets (where appropriate with the relevant account team)
  • Responsible for the efficient and excellent execution of the customer marketing plan in conjunction with wider business functions.
  • Through the BDF AG reporting systems monitors, evaluates and reports on variance to customer plan, proposes counter measures, and ensures their effective implementation.
  • Promotions
  • Responsible for the planning and implementation of the customer promotion plan which is in line with the objectives within the promotional strategy and guidelines provided by the Planning & Promotions team.
  • Analyse and review the promotional activity and make recommendations on corrective actions in line with Planning & Promotions Strategy.
  • Monthly Business Monitoring/Forecast
  • Ensures the delivery of the agreed monthly business forecast and provide on a weekly basis details of any variance to the forecast. Check selling out figures versus the market, when available at least monthly. Provide recommendations and agrees them with the relevant stakeholders and Sales Manager.


What brands will I be representing in this role as a National Account Executive - Pureplay?

In this role, you will be representing leading skin care brands such as Nivea, Eucerin, and Elastoplast.

What are the main responsibilities of a National Account Executive in this role?

The main responsibilities include managing customer relationships, identifying new business opportunities, developing a commercial strategy, executing sales strategies, business planning, budgeting, reporting, promotions planning, and monthly business monitoring/forecasting.

What qualifications and experience are required for this position?

Experience in a similar sales, buyer, category, marketing, or account management role is required. Knowledge of brands and customers in an FMCG environment is essential. Other qualities needed include commercial acumen, strategic thinking, results-driven attitude, stakeholder management skills, and excellent analytical abilities.

What benefits are offered for this position?

Benefits for this position include a competitive salary, annual bonus (subject to conditions), car allowance, home-based work, 25 days holiday, defined contribution pension, private medical coverage, discounts on products, and the option to buy and sell holidays.

Is there a focus on diversity and equal opportunities at Beiersdorf UK for this role?

Yes, at Beiersdorf UK, diversity is embraced and equal opportunities are provided to all applicants – regardless of factors such as gender, sexual identity, nationality, ethnicity, religion or ideology, disability, or age.

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.


  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers