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New Products, Growth Manager

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Verkada

23d ago

  • Job
    Full-time
    Mid & Senior Level
  • Product
  • $150K - $200K
  • San Mateo
  • Quick Apply

AI generated summary

  • You need a 4-year degree, 3-7 years experience, solid quantitative skills, hacker mentality, strong project management, and ambition to be a top performer. Work cross-functionally, prioritize initiatives, and thrive in a diverse team.
  • You will drive growth for new products through innovative marketing campaigns, work closely with cross-functional teams, analyze metrics, and develop strategies for revenue impact. Entrepreneurial role with founder-like ownership and opportunity to build new product operations.

Requirements

  • 4-year undergraduate degree
  • 3-7 years of work experience (multiple levels available)
  • Strong quantitative ability and analytical skills (including experience with SQL and Excel)
  • A hacker’s type mentality full of curiosity and creativity (obsessed with solving problems and never gives up)
  • Strong project management and organization skills with attention to detail
  • Strong ability to work cross-functionally to prioritize multiple initiatives with various stakeholders
  • Ambitious and driven to be a top performer within the company
  • Roll up your sleeves type mentality
  • Preferred candidates may have been:
  • Ex-Founders
  • Former big tech product leaders looking to dive deeper into growth marketing and drive greater impact at much faster speed;
  • Early startup employees;
  • Our team is full of diverse backgrounds including product managers, software engineers, Wall Street bankers and traders, data scientists, chemists, linguists, motion designers, etc.

Responsibilities

  • Founder-like ownership of all things Go-To-Market for your product with a heavy emphasis on marketing.. Consider yourself the product’s CMO, responsible for unlocking and driving your new product’s growth.
  • Work alongside the CMO, Growth Marketing and Product Marketing teams, Product Management and Sales.
  • Develop and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.
  • Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
  • Engage with a fast-growing sales team to ensure your growth efforts convert into real opportunities down the funnel
  • Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
  • Partner with Product Management to drive growth strategy.
  • This is an entrepreneurial role – perfect for former or aspiring founders. You’ll have the unique opportunity to build out and own a new product’s business operations

FAQs

What will be my main responsibilities as a New Products, Growth Manager at Verkada?

Your main responsibilities will include crafting Go-To-Market strategy and growth-hack campaigns for new product lines, identifying key growth levers to scale product growth, executing on product growth strategies through campaigns, and building a startup within a startup to drive revenue growth until the product reaches $100M+ in annual sales.

What type of experience and skills are you looking for in a candidate for this role?

We are looking for someone with the brainpower and experience needed to immediately contribute to pipeline generation for new product lines, as well as becoming a cross-functional leader in the company. Experience in B2B marketing, product management, and a track record of successfully driving revenue growth for new products are highly desirable.

How does a new product "graduate" from the New Products division at Verkada?

A new product "graduates" from the New Products division once it reaches $100M+ in annual sales. At that point, the product becomes a fully operationalized business unit built off the foundations established by the New Products, Growth Manager, and the manager moves on to the next new product line to repeat the growth process.

Modern Enterprise Building Security

Technology
Industry
1001-5000
Employees
2016
Founded Year

Mission & Purpose

Verkada is a leader in cloud-managed enterprise building security, enabling over 17,000 organizations worldwide to protect their people and assets while prioritizing privacy. Designed with simplicity in mind, Verkada’s seven product lines - video security cameras, door-based access control, environmental sensors, alarms, visitor management, mailroom and intercom - provide unparalleled visibility through a single secure cloud-based software platform. The company was founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki. Verkada is headquartered in San Mateo, CA with offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle and Tokyo.