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Online Marketing Specialist (all genders)

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A123 Systems

2mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
    IT & Cybersecurity
  • Stuttgart

AI generated summary

  • You should have a marketing degree, 2+ years in digital marketing, B2B2C experience, social media skills, creativity, strong German and English, and proficiency in MS Office and analysis tools.
  • You will manage digital marketing efforts, optimize SEO, oversee online shops, handle social media, execute SEA campaigns, analyze performance, create content, and support broader marketing initiatives.

Requirements

  • Successfully completed commercial training or business studies with a focus on marketing or online media
  • At least 2 years experience in digital marketing
  • Software and IT skills and an affinity for new technologies and digital trends
  • Excellent knowledge of standard MS Office applications and experience with tracking tools
  • Experience of social media platforms and tools
  • B2B2C marketing background
  • Experience in the solar/battery energy storage and automotive markets preferred
  • Ability to negotiate with external agencies
  • Creative and proactive approach
  • A solid understanding of the core technology and its benefits, and identification of its unique selling points
  • Understanding of the solar/BESS market and its key distributors
  • Creative thinker and team player who thrives in a start-up culture with minimal or evolving policies and procedures
  • Goal and team oriented, strong communication skills
  • Initiative, reliability and quick comprehension
  • Proficient in MS Office, analysis tools and ideally Adobe Creative Cloud
  • Excellent German and English language skills
  • Good feel for online campaigns, online copywriting and online visual language

Responsibilities

  • Build a digital marketing network for multi-channel activities to increase reach, awareness, lead generation and conversion
  • Maintain and develop the website along the customer journey, localizing into multiple languages
  • Support and develop SEO strategy
  • Set up and maintain online shops, manage all marketing related after sales issues in a legally compliant manner
  • Manage, monitor and develop social media channels
  • Set up, implement and manage SEA campaigns
  • Monitor, analyse and optimize all online activities using standard tracking and analysis tools
  • Create and translate content (German English), create graphics
  • Contribute to the annual marketing plan
  • Work closely with service providers and internal teams to ensure a customer-focused approach
  • Provide general support to other marketing activities

FAQs

What are the primary responsibilities of the Online Marketing Specialist at A123 Systems?

The primary responsibilities include building a digital marketing network, maintaining and developing the company website, supporting SEO strategy, managing online shops, overseeing social media channels, implementing SEA campaigns, analyzing online activities, creating content, and contributing to the annual marketing plan.

What qualifications are required for the Online Marketing Specialist position?

Candidates should have completed commercial training or business studies with a focus on marketing or online media, possess at least 2 years of experience in digital marketing, and have strong IT and software skills, particularly in tracking tools and social media platforms.

Is experience in the solar or battery energy storage sectors preferred for this role?

Yes, experience in the solar/battery energy storage and automotive markets is preferred for the Online Marketing Specialist position.

What skills are needed to succeed in this position?

Essential skills include a solid understanding of core technologies, effective communication, creative thinking, proficiency in MS Office and analysis tools, excellent German and English language skills, and a good sense for online campaigns and copywriting.

How does A123 Systems support employee development?

A123 Systems offers comprehensive onboarding, continuous training, individual career planning, and opportunities for involvement in global project work to support employee development.

What benefits does A123 Systems provide to its employees?

Employees enjoy an attractive salary package, 30 days of vacation per year, a company pension scheme, group accident insurance, corporate benefits, Urban Sports membership, e-bike leasing discounts, and home office options.

What kind of work culture can employees expect at A123 Systems?

Employees can expect a work culture characterized by flat hierarchies, creative freedom, strong team spirit, and a supportive atmosphere with helpful colleagues.

What digital marketing initiatives will the Online Marketing Specialist lead?

The Online Marketing Specialist will lead B2B and B2C marketing initiatives, manage online campaigns, optimize e-commerce platforms, and enhance the company’s digital presence across various channels.

Are bilingual skills important for this position?

Yes, excellent German and English language skills are important for effectively creating and translating content in this role.

How can I contact A123 Systems for inquiries about this position?

For any inquiries, you can contact A123 Systems at career-germany@a123systems.eu.

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A123 Systems

Worldwide leader in complete lithium-ion energy storage solutions

Energy
Industry
1001-5000
Employees
2001
Founded Year

Mission & Purpose

A123 Systems specializes in advanced lithium-ion battery technology for automotive, industrial, and commercial applications. Their mission is to deliver high-performance, reliable energy storage solutions that enhance the efficiency and sustainability of their customers' products. The company's purpose is to drive innovation in energy storage, supporting the transition to cleaner energy and advancing technological capabilities in various industries.