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Paid Social and Display Marketing Manager

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Boden

1mo ago

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

Requirements

  • A minimum of 3 years’ experience in a similar role for a fashion / apparel retailer
  • An understanding of how to measure the incremental impact of Marketing activity
  • An understanding of commercial performance beyond platform revenue and ROAS
  • Effective agency management as well as hands on platform experience
  • Experience of US paid media activations
  • Excellent multi-tasker who takes pride in accuracy and delivering strong results
  • Outstanding organisational and project management skills
  • Creative flair and confidence with a positive attitude
  • A keen eye for an opportunity, with a natural commercial curiosity
  • Able to influence and drive change across multiple functions

Responsibilities

  • Day to day management of Paid Social and Display agencies that includes briefing, media plan reviews, testing plans, and on-going performance reviews to ensure in-vestment is delivering the required results.
  • Providing weekly reporting to internal stakeholders with clear insights on what we did, what we expected to see, what we actually saw and what we’d do differently next time.
  • Continually pitching new opportunities to internal stakeholders that have the potential to drive incremental performance for both new, existing, and lapsed customers.
  • Manage the mid to long term strategic roadmap for Paid Social and Display marketing that has buy in and support from senior management and relevant stakeholders.
  • Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance.
  • Working with a team of channel leads to deliver a customer centric digital marketing strategy that delivers global reach with local precision.

FAQs

What countries will the Paid Social and Display Marketing Manager be responsible for?

The Paid Social and Display Marketing Manager will be responsible for media investment in the UK, US, and Germany.

What is the main goal of the Paid Social and Display Marketing Manager?

The main goal of the Paid Social and Display Marketing Manager is to deliver best in class executions across paid social and display platforms that drive incremental uplifts in customer behavior while staying within allowable costs.

Fashion & Arts
Industry
1001-5000
Employees
1991
Founded Year

Mission & Purpose

It started with a shirt. Well, eight to be precise. In 1991 when Johnnie couldn’t find a ‘just right’ shirt, he crafted them himself from his kitchen table. Years later and he’s fronting a major British clothing brand with a turnover of £350 million. It took hard work, determination – countless cups of tea – and brand values that we still champion today; stylish, grounded, uplifting. We’ve now outgrown Johnnie’s kitchen and are based at the significantly larger Boden House in West London. We’ve got a gigantic warehouse in Leicester, an office in a trendy part of Boston and a warehouse in Pittston, Pennsylvania Together we might put a spring in the step of over 1.7 million customers worldwide and a team of over 900 who take that joy and weave it into our colourful clothing. Stylist, grounded and uplifting ... these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.