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Performance Marketing Specialist - D2C Business

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Unilever

Dec 16

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Mumbai

Requirements

  • Hands-on experience in digital campaign execution.
  • Understanding of D2C business and consumer lifecycle - acquisition & retention.
  • Know-how of purchase funnel(s), offers, up-sell, and cross-sell strategy for online business.
  • Excellent hold on campaign performance KPIs – RoAS, CPC, CTR, CAC, AOV, etc.
  • Agency experience preferred - should have been a part of the execution team, not account/client management.
  • Work Experience - 4-6 years of hands-on experience in Performance Marketing.
  • B.Tech /MBA – Marketing.
  • 4+ years of hands-on experience on Facebook or Google Ads.
  • Well-versed with tools like - GA, Campaign Analytics.
  • Strong analytical skills.
  • Understanding of major search engines, social media marketing.

Responsibilities

  • Mentor and lead media agency relationships for all execution.
  • Own the digital acquisition strategy for the respective brand.
  • Strategize and grow brands online. Manage the entire digital marketing budget.
  • Plan and execute paid campaigns on Google Search, Display, Meta, and other platforms to drive new consumer growth.
  • Track, report, and analyze existing campaigns to improve efficiency & drive volume growth.
  • Manage spending and bids, keep track of daily spending, estimate monthly costs, and adjust for shortfall or budget overruns.
  • Keep track of competition activity & align campaign strategy based on the market.
  • Optimize ad copy and landing page changes for search engine marketing.
  • Perform regular experiments on Search/Facebook to improve CTR, targeting, and other relevant metrics.
  • Coordinate with internal and external stakeholders to improve marketing campaigns.
  • Drive and oversee campaigns on native ad platforms and through affiliate marketing channels as per business requirement.
  • Provide media and consumer insights from Google Analytics and Facebook dashboards.

FAQs

What is the primary purpose of the Performance Marketing Specialist role?

The primary purpose of the role is to champion all performance marketing initiatives across the Google and Facebook ecosystems to drive new consumer acquisition and growth for D2C brands in the premium beauty category.

What platforms will the Performance Marketing Specialist be primarily working on?

The Performance Marketing Specialist will be primarily working on Google, Facebook, Instagram, WhatsApp, and Conversational Marketing.

What qualifications are required for this position?

Candidates are required to have a B.Tech or MBA in Marketing and 4-6 years of hands-on experience in Performance Marketing, specifically on Facebook or Google Ads.

What skills are emphasized for the candidates?

The candidates should have strong analytical skills, an understanding of digital campaign execution, and excellent knowledge of campaign performance KPIs such as RoAS, CPC, CTR, CAC, and AOV.

Is agency experience preferred for this role?

Yes, agency experience is preferred, particularly having been part of the execution team rather than account/client management.

What will be the main responsibilities of the Performance Marketing Specialist?

Main responsibilities include planning, executing, reviewing, analyzing digital campaigns, managing media agency relationships, owning the digital acquisition strategy, and optimizing campaigns across various platforms.

How will performance be tracked and analyzed?

Performance will be tracked through Google Analytics and Facebook dashboards, along with regular reporting and analysis of existing campaigns to improve efficiency and drive volume growth.

Will the role involve collaboration with other teams?

Yes, the role will require coordination with internal and external stakeholders to optimize marketing campaigns.

What is the expected experience with tools for this position?

Candidates should be well-versed with tools like Google Analytics and Campaign Analytics.

What type of marketing strategies will the Performance Marketing Specialist need to strategize?

The specialist will need to strategize online growth for brands through digital acquisition, campaign optimization, up-sell and cross-sell strategies, and competitive analysis.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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