FAQs
What is the primary purpose of the Performance Marketing Specialist role?
The primary purpose of the role is to champion all performance marketing initiatives across the Google and Facebook ecosystems to drive new consumer acquisition and growth for D2C brands in the premium beauty category.
What platforms will the Performance Marketing Specialist be primarily working on?
The Performance Marketing Specialist will be primarily working on Google, Facebook, Instagram, WhatsApp, and Conversational Marketing.
What qualifications are required for this position?
Candidates are required to have a B.Tech or MBA in Marketing and 4-6 years of hands-on experience in Performance Marketing, specifically on Facebook or Google Ads.
What skills are emphasized for the candidates?
The candidates should have strong analytical skills, an understanding of digital campaign execution, and excellent knowledge of campaign performance KPIs such as RoAS, CPC, CTR, CAC, and AOV.
Is agency experience preferred for this role?
Yes, agency experience is preferred, particularly having been part of the execution team rather than account/client management.
What will be the main responsibilities of the Performance Marketing Specialist?
Main responsibilities include planning, executing, reviewing, analyzing digital campaigns, managing media agency relationships, owning the digital acquisition strategy, and optimizing campaigns across various platforms.
How will performance be tracked and analyzed?
Performance will be tracked through Google Analytics and Facebook dashboards, along with regular reporting and analysis of existing campaigns to improve efficiency and drive volume growth.
Will the role involve collaboration with other teams?
Yes, the role will require coordination with internal and external stakeholders to optimize marketing campaigns.
What is the expected experience with tools for this position?
Candidates should be well-versed with tools like Google Analytics and Campaign Analytics.
What type of marketing strategies will the Performance Marketing Specialist need to strategize?
The specialist will need to strategize online growth for brands through digital acquisition, campaign optimization, up-sell and cross-sell strategies, and competitive analysis.