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Portfolio Marketing Lead - Horizontal Services Safety and Innovation

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Milan

AI generated summary

  • You need 3+ years in marketing for innovative products, 6+ years in digital marketing, a relevant degree, strong communication skills, and the ability to translate technical information for diverse audiences.
  • You will engage with partners to align services with buyer needs, develop market strategies, drive launch processes, and enhance sales knowledge for effective customer experiences.

Requirements

  • At least 3 years of marketing experience in promoting a wide range of new technology and innovative products, services, solutions or programs
  • At least 6 years of digital marketing experience, including management of campaigns/programs with larger budgets
  • A bachelor’s or master’s degree in marketing, communication, AIML, engineering, science, or a related field
  • Curious and trend-savvy innovators who thrive on exploring new ideas and thinking outside the box
  • Experience creating marketing plans around strategy, customer and market research, competitive analysis, standards or directives and regulatory framework, product/service requirements, messaging, pricing, etc.
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Experience collaborating and coordinating across functions, businesses, regions, senior leadership and external agencies
  • Excellent facilitation, interviewing skills, project planning and management
  • Strong business acumen and strategic thinking
  • Budget management, negotiation, and financial analysis skills
  • Analytical mind and strong analytical skills
  • Able to understand technical and scientific issues and to translate complex information for non-scientific audiences
  • Works well in a matrix organization
  • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
  • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

Responsibilities

  • Engage with partners to understand business objectives, collaborates with product, industry, services and business unit marketing functions and people to break down silos and bring UL Solutions horizontal services, including the Marketing Claim Verification (MCV) program and simulation, to market in a way that resonates with buyers and sellers.
  • Develops and understands target buyers and markets, distills information across the organization and leverages content frameworks to attract and convert prospects and leads and enable sales to facilitate positive customer experience.
  • Size and segment global markets, align UL Solutions horizontal portfolio to buyer needs and align it with marketing, sales and product/service strategy.
  • Understand differentiators to buyers and buying committees, translate the customer’s voice into specific needs, implement buyer-centric messaging methodology, and facilitate alignment on target buyers.
  • Establish launch tier model across the horizontal portfolio, drive launch process and planning consistency, and develop launch governance.
  • Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization.
  • Know routes to market — direct and indirect — understand sales organization structure, sales process and skills, sales funnel, etc. to establish a consistent sales knowledge transfer plan.
  • Contributes to business success by performing other tasks as required.

FAQs

What is the main responsibility of the Portfolio Marketing Lead - Horizontal Services Safety and Innovation?

The main responsibility is to drive UL Solutions' strategy to enhance customer experience and boost sales by providing strategic marketing direction for international go-to-market implementations.

What qualifications are required for this position?

The position requires at least 3 years of marketing experience in promoting technology and innovative products, along with 6 years of digital marketing experience. A bachelor's or master’s degree in marketing, communication, AIML, engineering, science, or a related field is also required.

What skills are preferred for the Portfolio Marketing Lead role?

Preferred skills include excellent communication skills, experience in creating marketing plans, strategic thinking, project management, budget management, and the ability to translate complex information for non-scientific audiences.

Is there an emphasis on collaboration in this role?

Yes, the role emphasizes collaboration across functions, businesses, regions, and with senior leadership to ensure successful marketing and sales alignment.

What kind of experience is beneficial for this role?

Experience in digital marketing management, collaboration across various teams, project planning, and understanding technical and scientific issues is beneficial.

What is the estimated salary range for this position?

The estimated salary range for this position is $90,000 to $135,000, based on factors such as knowledge, skills, experience, and geographical location.

Does the position offer any bonuses?

Yes, this position is eligible for annual bonus compensation with a target payout of 20% of the base salary.

What kind of benefits does UL Solutions provide?

UL Solutions provides health benefits (medical, dental, and vision), wellness benefits, retirement savings (401K), paid time off, and additional training and development programs.

Is there a focus on international engagement in this job?

Yes, the role involves engaging with partners internationally and developing go-to-market strategies that resonate with buyers across different regions.

What is the working culture like at UL Solutions?

The working culture at UL Solutions emphasizes collaboration, mission-driven work, innovation, and employee development opportunities, creating an engaging and dynamic environment for employees.

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.  We believe in the possibility and promise of innovation, and we have spent more than a century enabling it to be safely adopted. From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world.​ Our science is your advantage.