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Principal Product Marketing Manager

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Zalando

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You have digital product experience, define value propositions, translate features into narratives, shape strategies, craft compelling stories, and ensure consistent messaging across multiple markets.
  • You will drive product marketing strategy, conduct research, create assets, launch products, analyze data, collaborate with teams, and improve user experiences to boost engagement and loyalty.

Requirements

  • You have experience owning and delivering high quality digital product / digital experiences across multiple markets.
  • You have experience defining value propositions for new products as well as shaping and delivering the market strategy.
  • For existing products, you ‘translate’ features into marketable narratives that inform marketing planning, budgets, and execution.
  • For all products, you provide concepts for testing and research that shape feature iterations, benefit-driven storytelling, and marketing collateral.
  • You have deep product marketing experience.
  • You have experience shaping and communicating product marketing strategy with a view of the overall brand strategy.
  • This role (This is essential – we’re not talking about a ‘classic’ marketing role here.)
  • You’re a storyteller at heart and can write and review consumer-facing marketing communication in excellent English.
  • You have hands-on experience developing and ensuring consistent usage of messaging, positioning, targeting and channel strategies.
  • You can show and explain creative, commercially-relevant work you have planned, led, and realised.
  • You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories.

Responsibilities

  • You will be responsible for driving the product marketing strategy for our tech products, ensuring partners are empowered to leverage our products to their fullest potential whilst generating excitement on new product releases.
  • You will conduct user and market research, write high impact internal and user-facing materials to create best-in-class, differentiated value propositions and benefits.
  • You deeply understand (and therefore articulate) what is different, better and remarkable about a product in its market context.
  • You will be accountable for reviewing product impact to ensure continuous improvement.
  • You’ll work closely with product managers, (content & product) designers, and Category, Regional, and Performance Marketing teams.
  • You will team up with Analytics to develop consumer growth KPIs.
  • You’ll be responsible for comprehensive go-to-market strategies to launch new experiences.
  • You will identify in-feature, cross-product, and cross-channel opportunities to inform product strategy and distribution.
  • You’ll create product marketing assets by considering local competition with the goal to boost share of voice, transactions, subscriptions, and retention, increasing top-of-mind awareness and deepening user loyalty.
  • You’ll dive deep into data and consumer insights to understand which parts of our user experience are most impactful (and those which are not).
  • You will hypothesise reasons why, deliver solution designs and experiments to validate these, and work with product and marketing teams to scale impact through enhanced distribution.

FAQs

What is the main focus of the Principal Product Marketing Manager role at Zalando?

The main focus of the role is to drive product marketing strategy for tech products, ensuring that partners can effectively leverage products while generating excitement for new product releases.

What type of experience is required for this position?

The role requires deep product marketing experience, particularly in shaping and communicating product marketing strategies that align with overall brand strategy.

Will the Principal Product Marketing Manager work with other teams?

Yes, the role involves collaboration with product managers, designers, and various marketing teams to develop and execute go-to-market strategies.

What are the primary responsibilities of the Principal Product Marketing Manager?

Responsibilities include conducting user and market research, developing go-to-market strategies, creating product marketing assets, collaborating with various stakeholders, and measuring the impact of tactics to improve user engagement.

Is prior experience in digital marketing necessary for this role?

Yes, candidates should have experience in owning and delivering high-quality digital products and experiences across multiple markets as well as defining value propositions for new products.

Does Zalando provide any employee benefits?

Yes, Zalando offers a range of benefits including an employee shares program, discounts on fashion and beauty products, paid volunteering days, and a hybrid working model.

How many days of vacation do employees receive?

Employees start with 27 days of vacation per year.

Is there any support for mental health and wellbeing?

Yes, Zalando provides mental health support, coaching options, and health and wellbeing resources, including Gympass.

Are there opportunities for remote working?

Yes, Zalando supports a hybrid working model, allowing for 60% remote work per week based on team needs.

What is Zalando's approach to diversity and inclusion?

Zalando's vision is to be inclusive by design, assessing candidates solely based on qualifications and business needs, and welcoming applications from diverse backgrounds.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.

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